Episode summaries:

Enjoy our rich library of email marketing podcast summaries to save you time!

Master Email Deliverability with Experts

December 22, 2024
Explore Spamhaus updates, bounce types, and reputation strategies with Brad Gurley & Nick Schafer.
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Why is it important to read and interpret email error messages?
00:28:50
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Can zero deliveries still show engagement metrics?
00:31:20
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Why focus on successful deliveries rather than just engagement metrics?
00:27:50
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Is email deliverability an art or a science?
00:17:56
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Valentine’s Email Success Strategies Unlocked

December 22, 2024
Discover key tactics for leveraging Valentine’s Day in email marketing, including themed deals, gamification & customer delight.
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Importance of using Valentine's Day colors?
00:16:55
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How to handle opt-out messages for holidays?
00:42:36
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Why use self-care themes in Valentine's emails?
00:40:59
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How to engage customers with brand collaborations?
00:39:51
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Mastering ESP Migrations with Michael Cabral

December 22, 2024
Learn ESP migration tips, email strategies, and SMS marketing insights with J.Jill's Michael Cabral.
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What is a common overrated practice in email marketing?
00:20:21
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How has Apple iOS updates affected email engagement metrics?
00:10:55
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Why is patience important during an ESP migration?
00:09:28
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What are the risks of message fatigue in email marketing?
00:20:21
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Nurture Leads: Top Email Marketing Strategies

December 22, 2024
Learn 9 effective email tactics to turn subscribers into loyal customers through proven marketing psychology strategies.
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Holiday Strategies for Cold Outreach Success

December 22, 2024
Explore timing, personalization, and industry insights for effective holiday outreach campaigns.
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Is building relationships more important than product features?
00:12:59
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Can phone calls enhance holiday outreach?
00:11:20
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Should you personalize holiday messages?
00:10:29
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Is sending physical mail effective during holidays?
00:09:10
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Business Growth Strategies with Willie, Michael & Dalton

December 22, 2024
Explore proven strategies to grow your business effectively.
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How can businesses avoid losing clients to competitors?
00:02:59
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Why is it costly to always seek new clients?
00:01:38
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How can businesses use email without always selling?
00:02:16
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Why is staying top-of-mind with clients important?
00:00:58
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Grow Your Business Without Social Media

December 22, 2024
Discover email marketing, collaborations, and SEO to grow without relying on social media. Align strategies to your vision.
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Why is social media optional?
00:01:22
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Is your marketing aligned with your values?
00:13:41
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How do success stories validate email strategies?
00:08:13
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What is consent-based marketing?
00:05:15
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Master Urgency to Boost Email Sales Effectively

December 22, 2024
Learn when and how to use urgency in emails to drive offers strategically. Perfect for optimizing your sales approach.
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Why is transparency important in urgency?
00:04:25
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How to use urgency in low-ticket offers?
00:02:43
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Why give customers enough time to decide?
00:08:57
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What are the risks of high-pressure sales tactics?
00:10:47
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Biggest Wins & Lessons of 2024 Revealed

December 18, 2024
Reflect on 2024's major wins and lessons. Gain inspiration and learnings from real business insights shared by the host.
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Why should you schedule downtime?
00:00:58
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How to build strong client relationships?
00:16:23
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Achieving income growth despite setbacks
00:14:00
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Why is self-trust crucial in business?
00:06:36
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Coaching Tips: Grow a B2B Community Business

December 18, 2024
Learn strategies to scale a community-focused B2B business with expert advice from this consulting session.
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What is the importance of understanding the cost of inaction in your email marketing?
00:30:48
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How do you ensure email deliverability and avoid ending up in spam or promotions folders?
00:23:23
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How can resetting attention and creating natural urgency improve email engagement?
00:35:03
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What is the impact of repackaging and repositioning your core offer in email marketing?
00:31:41
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