Personal healing and development can positively impact your marketing efforts and business growth.

'You know, I think about, for example, is, and I don't know, but one of the things on my to-do list at the moment is doing my affiliate copy for the conference and doing my speaker copy for that. They're like, why do I keep avoiding that? And it's like, well, deep down, I know if I get the affiliate copy out, more sales are gonna come in. But it's like, oh, so getting curious about why am I even doing that.'

Takeaway:

• Understand that personal barriers can affect business tasks.
• Address underlying issues to improve productivity.
• Personal growth can lead to better marketing outcomes.

Visibility is crucial for marketing success; overcoming fear is essential.

'It's the inner work. And I would say you're self-sabotaging. And I would say that self-sabotage is ultimately just self-protecting. You're protecting the little girl that got hurt at some stage in your life.'

Takeaway:

• Recognize that hiding hinders your business growth.
• Address fears and insecurities that prevent you from being visible.
• Embrace vulnerability to connect authentically with your audience.

Live events can serve as powerful top-of-funnel strategies to attract and engage potential clients.

'So my goal for this particular conference was top of funnel, but in addition to that was like, build my authority, build my credibility. We made 25K off that particular conference. But that wasn't my main goal. My main goal, cause I do know, is the longer people connect with me, they will convert.'

Takeaway:

• Use events to introduce your brand to a wider audience.
• Focus on building relationships rather than immediate sales.
• Leverage events to establish authority and credibility.

Aligning your customer journey with different buyer types enhances conversions.

'Even doing things like, you know, again, you might have a countdown timer, you might have bonuses to meet the reactive, but then you might just have a simple one-liner. Hey, Kylie, do you have any questions? ... the intuitives are like, no or yes. But then if you have like an intellectual buyer, you're gonna have those longer emails, insert case study, insert case study, insert quote. Like it's really lengthy emails, but not everyone needs that.'

Takeaway:

• Customize your communication to suit different buyer preferences.
• Use various marketing tactics to appeal to different levels of buyer readiness.
• Understand your audience's needs to optimize your sales funnel.

Simple, consistent follow-up can lead to significant increases in sales.

'It's literally like, Hey, Kylie, I know you talked about getting me on your podcast. Just wanted to see if we can get that date in. And sometimes people will let their ego start to come in the way because they'll be like, Well, Kylie should have, it's her podcast. She should have emailed me. But it's like, yeah, but Kylie might just again, maybe her grandma died. Maybe the cat died. Maybe someone got unwell.'

Takeaway:

• Don't let ego prevent you from following up with potential clients.
• Keep follow-up messages simple and straightforward.
• Remember that people are busy; your initiative is appreciated.

In business, no one else will do the work for you; proactive action is essential.

'No one's coming to the door to save you from a marriage. No one's coming to scale your business. You have to take radical responsibility, but don't bitch and moan about it if you're choosing not to do anything. So get curious about what you need to do to get to the root of things that are holding you back.'

Takeaway:

• Accept that you are responsible for your business's success or failure.
• Identify obstacles and actively seek solutions.
• Embrace proactive measures to drive growth.

Personal barriers can hinder marketing efforts; addressing them is crucial for success.

'What I would say for those people that are hiding is get to the root of why you're hiding, because that procrastination, the not doing, the not action-taking are all forms of self-sabotage.'

Takeaway:

• Identify underlying causes of procrastination and avoidance in your work.
• Address personal issues that may be affecting your business performance.
• Personal development can lead to improved marketing effectiveness.

Following up with potential clients can significantly boost your sales and conversion rates.

'I literally could have thrown away $36,000 if I wouldn't have been the one to initiate the follow up. So follow up is so important, and I encourage you to do so. Every day I try, I'm not perfect, but I like to do what I call my power hour. Well, I'll do like my journal, I'll do my gratitude, whatever. But then I will literally write out who are the 3 people I need to follow up with today.'

Takeaway:

• The majority of sales happen in the follow-up, so make it a priority.
• Implement a daily routine to identify and reach out to potential clients.
• Don't assume prospects will come back on their own; take the initiative.

Understanding different buyer types can help you tailor your marketing strategies for better conversion.

'From levels of consciousness, you've got buyers who are reactive buyers, buyers who are willful buyers, buyers who are intellectual buyers, and buyers who are intuitive buyers. So you are more the intuitive, this feels right. It's a full body, yes. You're like, I don't need the sales page. Whereas others, my intellectual buyers, they want to see our website, look at our case studies, testimonials, and book a call. My willful buyers are like, yeah, I need to see the sales page. I need to see a couple of testimonials. And then my reactive buyers need the countdown timers, the bonuses, the bells and whistles.'

Takeaway:

• Identify different buyer types in your audience to craft personalized marketing strategies.
• Provide various touchpoints like testimonials, case studies, and sales pages to cater to intellectual and willful buyers.
• Use urgency tactics like countdown timers and bonuses for reactive buyers.

Live events can significantly increase trust and accelerate sales conversion.

'My main goal, cause I do know, is the longer people connect with me, they will convert. I see it at every event that I do. I also know that the longer the event is, so versus 1 day or a half day, if it's a 2 day, 3 day, or 4 day, the longer the days go, my conversion is higher because people genuinely get to be around me, see my energy and be in my ecosystem.'

Takeaway:

• Hosting live events can build deeper connections with your audience.
• Longer events can increase conversion rates as attendees spend more time engaging with you.
• Focus on building trust and authority rather than hard selling during events.