Long emails can lose readers' attention. Keeping it concise ensures your message is received.

'

Get in there, get to the point. Get out. Just like this podcast.

'

Takeaway:
• Keep emails brief to maintain reader interest.
• Focus on essential information.
• Respect your subscribers' time; they'll appreciate it.

Perfection isn't necessary; being real with your audience builds stronger connections.

'

I'm not going to re-record because you should know you can be real and you can have a business.

'

Takeaway:
• Authenticity resonates more than polished perfection.
• Mistakes and imperfections make you relatable.
• Focus on genuine communication over flawless execution.

Prioritizing email can greatly enhance your marketing success and customer relationships.

'

I am email first. Yeah, just yesterday, I couldn't sleep. I got up at 30 in the morning. Guess what I did? I wrote like 7 emails because I'm an email first business.

'

Takeaway:
• Emphasize email as your primary communication channel.
• Regular emailing keeps your audience engaged.
• Investing time in email pays off in customer loyalty.

Obsessing over perfect formatting can hinder your email marketing efforts. Focus on content instead.

'

Throw all that in the trash. If writing a weekly newsletter feels daunting to you because you feel like you have to get the formatting right... No, no, no, no, no.

'

Takeaway:
• Don't let perfectionism stop you from sending emails.
• Prioritize delivering value over perfect design.
• Your subscribers care more about content than formatting.

Leading by example and engaging directly with your audience can enhance your email marketing results.

'

Here's the thing about true leaders. They're not up on the stage preaching 123456, do this, do that. They're in the trenches with you.

'

Takeaway:
• Be approachable and interactive in your emails.
• Share experiences rather than just instructions.
• Foster a sense of community with your subscribers.

Understanding the journey from follower to customer helps tailor your email strategy effectively.

'

Remember I teach the email staircase: follower, friend, customer, right?

'

Takeaway:
• Recognize the stages your audience goes through.
• Craft emails that nurture subscribers at each stage.
• Build relationships to convert followers into customers.

Building genuine connections with your subscribers enhances engagement. Writing as if to a friend makes your emails more relatable.

'

You can just be you. And that's the beauty of email. That's what I love about it so much. You don't have to be performative.

'

Takeaway:
• Authenticity fosters trust with your audience.
• Casual tone increases reader engagement.
• Helps differentiate your brand in crowded inboxes.

Struggling with transitions in your emails? There's a simple trick to make segues effortless.

'

If you don't know how to write segues, just put the capslock and type in the words anyway. Anyway. What I really wanted to talk about is...

'

Takeaway:
• Use 'ANYWAY' in caps to transition between sections.
• Simplify your writing process by using easy segues.
• Helps keep your readers engaged without awkward transitions.

Writing newsletters doesn't have to consume hours of your time. A simple framework can make the process quick and painless.

'

So 20-minute framework: greeting, personal update, segue into the content, put the content, get the heck out of there.

'

Takeaway:
• Structure your newsletters using this simple template.
• Personal updates help build connection with your audience.
• Keeping it simple saves you time and keeps readers engaged.

Sending a weekly newsletter can feel overwhelming, but reframing your mindset can make it much easier.

'

Remember, you are not the sage on the stage. Think of yourself more as a guide on the side, baby. You are the friend that maybe just knows a little bit more...

'

Takeaway:
• Stop trying to be the ultimate expert; be a relatable guide instead.
• Write to your subscribers like you're talking to a friend.
• Focus on sharing rather than teaching.