Opening: Recognizing significant shifts in marketing tools can give you a competitive advantage.

"This is definitely an exciting, an exciting update. It's essentially like getting a whole new team as part of your marketing department for free. So that is just, you know, no one can say no to that, right?"

Takeaway: • Use this update to expand your marketing reach without extra cost. • It's a valuable addition to your marketing toolkit. • Embrace new features to stay ahead in the competitive landscape.

Opening: Exploring whether non-ecommerce businesses can benefit expands the utility of this feature.

"So what I gather is if you could promote it, it could be used, but we might need to clarify those details a bit more to get the best answer."

Takeaway: • Potential exists for service businesses to use this feature. • Further research is needed to understand applicability. • Stay updated on Google's expansions for different business types.

Opening: Proper setup is essential to utilize this new feature and expand your marketing reach.

"Yeah, so, setting up a Google Merchant Center, depending on what your setup is, could be a bit more of a technical conversation, but essentially, yes, you need to set up your domain, you need to set up all of your websites and all of that to point to Google Merchant Center."

Takeaway: • Set up Google Merchant Center by configuring your domain and website settings. • Integrate your product data to enable email promotions in search. • Consider technical support if needed to ensure proper setup.

Opening: Knowing what to avoid ensures that your promotions are accurately represented in search results.

"Don't be relying on image-based content, so really heavy image-based emails, skipping on the expiration details, and, like I mentioned, using gated or login-only links."

Takeaway: • Avoid image-only emails; include text for Google to read. • Always add expiration dates to promotions. • Do not use gated or login-only links in emails sent to Google.

Opening: The integration of email content into search results is changing how marketers approach email and SEO.

"This update essentially blurs the line between email and SEO. So by sending key promotions and launches to Google, you're essentially turning your email content into a tool for organic acquisition. So now email is not just about retention, it's about acquisition, which is absolutely huge."

Takeaway: • Leverage email content for both retention and acquisition. • Use emails as tools for organic search visibility. • Recognize the evolving role of email in digital marketing strategy.

Opening: Google relies on text content to read email promotions; understanding this can enhance your email effectiveness.

"Including key text outside of images, so Google can read it, so you just kind of touched on that. And then adding expiration dates and then, like I mentioned earlier, so essentially being really clear on the nose, and then to avoid any promos being placed out of context, let's say in the future."

Takeaway: • Ensure promotional details are in text format, not just images. • Google cannot read images, so text is crucial for visibility. • Including expiration dates helps prevent outdated promotions from displaying.

Opening: Being selective about which emails are sent to Google can help maintain control over promotions and messaging.

"You can make that strategic decision because the email needs to be sent manually to Google. So if the email is not sent to Google, and the homepage doesn't display the promotion, for example, then Google has no way to find out or use that promo. So if you're doing an email exclusive promo, and you don't want that visible to Google, if you're not sending to Google, it won't see anything."

Takeaway: • Only emails sent to Google will be used; you can control which promos are shared. • Keep exclusive promotions private by not sending them to Google. • Strategically decide which emails to send to enhance public visibility.

Opening: Understanding both the benefits and drawbacks helps marketers make informed decisions about using Google's new feature.

"So quick pros and cons. So pros: free organic exposure beyond your list, increase reach without ad spend, a new SEO lever using email content to rank in Google. And this is especially powerful for promo, sale events and product launches. Some of the cons would be Google might show old promos if you don't include clear end dates, messaging can be pulled out of context, especially if you're using heavy image-heavy emails, loss of visual branding; so text content will get prioritized."

Takeaway: • Pros include free organic exposure, increased reach, and SEO benefits. • Cons include potential for outdated promos to display and loss of visual branding. • Be strategic in your email content to maximize benefits and minimize drawbacks.

Opening: To make the most of Google's new feature, it's essential to format emails correctly for better visibility.

"Best practices would essentially include clear promo details. So this discount amount, terms, conditions and end date, that's extremely important. We have to use subject lines with context, so avoiding vague language like something special here versus get 20% off, including key text outside of images, so Google can read it."

Takeaway: • Ensure your emails contain clear promotional details, including discount amount, terms, conditions, and end date. • Use descriptive subject lines with context to improve visibility. • Include key text outside of images; avoid image-only emails, so Google can read your content.

Opening: Staying updated with Google's latest features can give email marketers an edge in boosting organic reach.

"Google is now allowing brands to essentially use their marketing emails as fuel for organic search visibility. So if you're opted in, which you will be by default, Google can take key promo messaging from your emails, for example, like discounts or shipping offers, and display them directly into search and shopping results. So it's essentially turning your email into a free ad."

Takeaway: • Leverage your marketing emails to enhance organic search visibility. • Understand that Google can extract key promo messages from your emails and display them in search results. • This feature can turn your emails into free ads, expanding your reach without additional ad spend.