Every audience is different, so testing is vital to determine what works best for your subscribers.

'You should of course go and test this stuff in your business and see what actually yields the best results for you, your niche, your audience, the location they're in.'

Takeaway:

• Conduct tests to find optimal send times for your audience.
• Consider niche, audience behavior, and location.
• Use data-driven insights to refine email strategies.

Testing different send times can affect email deliverability and placement in the primary inbox.

'I've been testing sending at different times [...] to see what will help with email deliverability, and in particular with getting at that primary inbox.'

Takeaway:

• Experiment with send times to enhance deliverability.
• Monitor how timing affects inbox placement.
• Adjust strategies to maximize visibility in primary inboxes.

Industry research indicates optimal times to send emails, but testing is essential.

'The internet and all these service providers have done the research [...] on weekdays between 3 p.m. and 6 p.m. works very well. And then weekends [...] between 7 and 9 a.m.'

Takeaway:

• Be aware of industry benchmarks for email timing.
• Test suggested times against your own audience.
• Adjust strategies based on niche and audience behavior.

Sending emails that react to subscriber actions can significantly boost engagement.

'One of the best ways that I know of to be sending an email when somebody needs it is to have an email that is reactive to them doing something, and this is huge.'

Takeaway:

• Implement trigger-based emails responding to user actions.
• Send welcome emails immediately after sign-up.
• Reactive emails capitalize on high engagement moments.

Sending emails at 7 a.m. in the recipient's local time can enhance engagement.

'Should we be sending emails using technology that allows the email to land in people's inboxes at 7 a.m. at their local time? And the answer is, if you can, do it.'

Takeaway:

• Use technology to schedule emails for recipients' local time.
• Tailor email timing to suit global audiences.
• Enhance open rates by reaching subscribers at optimal times.

Linking email writing to an existing habit can improve consistency in sending emails.

'The easiest way to be more consistent with anything is to link it to an existing habit. It's called habit stacking.'

Takeaway:

• Associate email tasks with daily routines to improve consistency.
• Identify existing habits to stack new actions upon.
• Consistent email sending leads to better engagement.

Knowing that most emails are opened within the first hour emphasizes the importance of sending at the right time.

'The vast majority of the emails that you send will be opened within the first 1 hour. You've got 60 minutes.'

Takeaway:

• Send emails when your audience is most likely to check their inbox.
• Optimize sending times to maximize open rates.
• Avoid times when emails may get buried under subsequent messages.

Understanding how long subscribers spend reading emails can help tailor content for maximum impact.

'It's on average between 10 and 13 seconds, and that is it. Between 10 and 13 seconds, and they are out of there.'

Takeaway:

• Keep emails concise to capture readers' attention within the brief window.
• Highlight key information early in the email.
• Design emails for quick readability.

Consistency in email timing helps build a habit for both the sender and the recipient. This can lead to increased readership and engagement.

'One of the things I noticed was by changing up the time of day of the email, that my readership actually sort of fluctuated a lot and on average was a bit lower [...] whereas if I flip it back to consistently sending an email at the same time [...] I found my readership increased.'

Takeaway:

• Sending emails at the same time each day can improve open rates.
• Establishing a routine encourages subscribers to anticipate your emails.
• Consistency can lead to a 6% increase in readership.

Timing is crucial in email marketing to maximize open rates and engagement. Determining the optimal time to send emails can significantly improve campaign performance.

'So I'm gonna suggest that the best time of day for you to send out an email is 7 a.m. [...] People are not distracted and you're actually getting it sent.'

Takeaway:

• Sending emails at 7 a.m. can increase open rates as recipients are less distracted.
• Consistency in sending emails at the same time builds a habit for both sender and recipient.
• Consider using technology to send emails at 7 a.m. in the recipient's local time.