A multi-channel approach can reinforce your email marketing efforts.

"I feel like the correlation between what we started to do there and the new clients that I have coming in finding me through Google is very, very clear... I think, again, there's no right or wrong way to crack an egg here, right?"

Takeaway:

• Diversify your marketing channels to support your email campaigns.
• Align SEO, blogging, and email marketing for better results.
• Experiment with different strategies to find what works best.

Regular newsletters can strengthen engagement with your audience.

"I have like a weekly newsletter that I send out to my email list and a portion of that newsletter directs people to the podcast or the blog."

Takeaway:

• Use newsletters to regularly engage your email subscribers.
• Include links to your content to drive traffic and engagement.
• Build a loyal audience through consistent communication.

Proactively addressing objections can increase your email conversion rates.

"I'm answering questions and countering objections that my clients might have all around working with me on this specific offer..."

Takeaway:

• Anticipate and address objections in your email content.
• Provide clear answers to common questions to reassure prospects.
• Improve conversion rates by tackling concerns upfront.

Incorporating storytelling into your emails can deepen audience connection.

"I'm sharing my story... around this specific offer, right? So your why story around the offer, I'm sharing my process, my frameworks, client results..."

Takeaway:

• Use storytelling to connect with your audience in emails.
• Share your 'why' and client success stories to build trust.
• Incorporate personal stories into email content to engage readers.

Combining SEO with email marketing can amplify your campaign results.

"The last two or three inquiries that I have received... have come from Google. They said they did a Google search and I came up and that blows my mind... One thing I have done differently... is that I am putting up regular blog posts."

Takeaway:

• Enhance your email list by attracting organic traffic through SEO.
• Regular blogging improves search visibility and complements email efforts.
• Integrate SEO strategies to support email marketing campaigns.

Consistent content creates lasting value for your audience.

"That content is always out there. It's not just like hit or miss, I guess on social media, like it's there for a second and then it kind of disappears a little bit. This is like keyword searchable SEO content that's on my blog... for life."

Takeaway:

• Deliver ongoing value by consistently producing content.
• Boost email engagement by linking to evergreen content.
• Use SEO-friendly content to attract ongoing traffic.

Focusing your content on a specific offer can enhance your email marketing effectiveness.

"What I'm doing... I have taken one offer that I want to fill... and writing really strategic posts that share how my offer solves problems."

Takeaway:

• Create content centered around a specific offer to guide prospects.
• Address client pain points and objections in your content.
• Improve email campaigns by aligning them with targeted content.

Owning your content can enhance the effectiveness of your email marketing campaigns.

"I keep coming back to kind of this OG like original method of have your long form content first... If you have that, it's under your ownership and then you can repurpose it other places."

Takeaway:

• Develop long-form content that you control, like blogs or podcasts.
• Leverage owned content in your email campaigns to build authority.
• Repurpose content across platforms to maximize reach.

Repurposing content can streamline your email marketing efforts and expand your reach.

"I'm writing it out as a blog post first, and then coming in and recording... I'm starting with the blog post... Then I have like a weekly newsletter that I send out to my email list and a portion of that newsletter directs people to the podcast or the blog."

Takeaway:

• Create content once and repurpose it across blogs, podcasts, and emails.
• Drive email subscribers to your owned content for increased engagement.
• Ensure consistent messaging by aligning content across platforms.

For email marketers seeking to improve campaign performance, integrating blogging into your strategy can be a game-changer.

"One marketing strategy that's working really, really well for me right now has been bringing back my blog and bringing it back in a very intentional and strategic way."

Takeaway:

• Revitalize your blog to provide valuable content that supports your email campaigns.
• Use strategic blog content to attract organic traffic and potential clients.
• Integrate blog content into emails for consistent messaging across platforms.