Episode summaries:

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Boost Email Engagement with GIF Marketing Strategies

December 27, 2024
Learn to use GIFs in emails to enhance engagement, improve click rates, and ensure deliverability while avoiding common pitfalls.
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How do animated GIFs help showcase products?
00:24:05
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Should you use animated GIFs in professional emails?
00:21:57
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Do GIFs impact email deliverability?
00:20:16
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How to personalize GIFs in emails?
00:43:37
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EFT Tapping: Recharge Goals with Jacqui Acree

December 27, 2024
Explore EFT tapping to reframe goals, process emotions, and foster clarity with expert Jacqui Acree.
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Why acknowledge emotions in marketing?
00:09:57
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How to use tapping to enhance marketing?
00:13:54
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Why embrace the cyclical nature of marketing?
00:18:06
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How to set realistic marketing expectations?
00:33:05
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10 Innovative Retention Strategies Demystified

December 26, 2024
Explore organic tactics, memberships, and top brand strategies for customer retention without relying on email or SMS.
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Surprise and delight: strategy?
00:42:35
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How to educate your customers?
00:39:00
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Importance of customer convenience?
00:37:45
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Benefits of loyalty programs?
00:35:15
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Handling Snarky Replies with Professional Confidence

December 26, 2024
Learn to respond to negative or insulting emails professionally as email activity increases.
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Why set boundaries with email subscribers?
00:04:00
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How to maintain professionalism in challenging emails?
00:09:12
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Why use clarifying instead of defensive responses?
00:03:00
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Can you turn negative customers into advocates?
00:09:44
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Simple Email Strategy to Find Clients

December 26, 2024
Learn a practical email strategy to connect with clients effectively and boost your outreach results.
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Can simple strategies make a big impact?
00:05:55
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How does proactive outreach help introverted prospects?
00:06:02
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Is it kind to say hi first?
00:05:35
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How does personal outreach compare to in-store service?
00:05:04
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3 Must-Do End of Year Tasks

December 25, 2024
Essential email marketing checks for performance, deliverability, and planning.
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How to set up conversion tracking for emails?
00:04:49
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How to interpret drops in engagement metrics?
00:07:17
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How often should you review email deliverability?
00:07:03
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Why is sender reputation important?
00:11:19
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Dream Big: Achieve with Amanda McKinney’s Goal Strategies

December 25, 2024
Amanda McKinney shares actionable steps to set big goals, create plans, and achieve transformative growth in business and life.
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How to achieve email marketing goals
00:09:15
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Why assess capacity before planning emails
00:13:00
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How to stay motivated in email marketing
00:16:45
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How to handle multiple email marketing ideas
00:37:41
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Selling Smart: Timing Your Outreach Effectively

December 25, 2024
Learn strategies for cold outreach in niche markets, identifying buyers, and building long-term relationships for success.
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Mastering Email Data with LB Blair

December 24, 2024
LB Blair shares data-driven email tips to boost strategies.
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Why testing is crucial in email marketing
00:33:05
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Why 'Oops' may not boost your revenue despite high open rates
00:20:28
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The importance of cross-disciplinary email teams
00:17:52
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Why comparing yourself to yourself matters in email marketing
00:35:49
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5 Social Media Hacks to Build Your Email List

December 24, 2024
Learn 5 actionable ways to turn followers into email subscribers and build stronger audience connections off social media.
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How can you use product pre-launch to build anticipation?
00:06:05
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What role do quizzes play in attracting warm leads?
00:04:25
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Why should you move your followers from social media to email?
00:04:39
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How can email marketing membership help with list building?
00:07:22
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