Building genuine relationships is foundational to successful marketing and business growth.

"I would build relationships like it's my job, because actually it is. Relationships are your job. Full stop."

Takeaway:

• Prioritize building relationships with your audience and peers.
• Networking and genuine connections can lead to increased support and visibility.
• Remember that marketing is about people; focus on human interactions.

Testing your funnel organically before investing in ads can prevent wasted resources.

"I would not run paid ads before anything has been validated. Don't spend $500 to test a funnel that you've never even tried organically. Ads amplify what's already working. They do not create magic."

Takeaway:

• Validate your offers and funnels organically before scaling with ads.
• Understand that ads enhance existing successful strategies, they don't fix ineffective ones.
• Save resources by ensuring your funnel converts before investing in paid advertising.

Personal, authentic communication resonates more with readers and can enhance engagement.

"My best performing email last month wasn't fancy. It wasn't designed, it was literally called 'Before I lose my nerve.' 51.2% open rate, 1.8% click rate, and people replied like crazy. Why? Because I wrote like a human, not a marketer."

Takeaway:

• Authenticity in your emails encourages higher open and engagement rates.
• Share personal stories or imperfect moments to foster connection.
• Avoid overcomplicating; simple, genuine communication is effective.

Consistency in connecting with your audience often yields better results than complex marketing funnels.

"I would prioritize consistency over complexity. If I had 23 people on my list, I would write to them like they were 2300. You don't need a complicated funnel. You just need to connect with the humans that are already there."

Takeaway:

• Regularly communicate with your subscribers, regardless of list size.
• Focus on building genuine relationships through consistent outreach.
• Simplicity in your marketing approach can lead to stronger connections and conversions.

Freebie swaps and inbox collaborations are underrated strategies for growing your email list through mutual promotion.

"People seem to just forget about this, is freebie swaps and inbox collaborations. Oh my goodness, these have been a game changer for me. I have loved, loved, loved doing almost 2 freebie swaps a month."

Takeaway:

• Engage in freebie swaps with trusted partners who share your ideal audience.
• Mutual promotion can lead to substantial subscriber growth for both parties.
• Consistent collaborations can expand your reach and provide value to your audience.

Podcast guesting allows you to reach new audiences and drive them to your email list.

"I would choose shows that your people are already listening to. Don't just say yes to everything. I want you to be really strategic with this."

Takeaway:

• Select podcasts that align with your target audience.
• Be strategic in your guest appearances to maximize impact.
• Include a single, relevant call to action that drives listeners to your email signup.

Bundles are a powerful tool for rapidly expanding your email list, especially in B2B marketing.

"Bundles... These are still the number one fastest way to grow your email list in 2025, especially in a B2B audience. Now, I've grown my list from 0 to almost 7000 subscribers, and bundles played a massive part of that."

Takeaway:

• Bundles can significantly increase your subscriber count in a short time.
• Choose aligned, high-quality bundles that attract your ideal audience.
• Hosting or participating in bundles can enhance your visibility and credibility.

Finding alternative avenues to grow your email list can lead to more sustainable audience growth.

"I would say yes to 2 to 3 high quality visibility opportunities. If you want to grow your list without social media, this is where the magic happens."

Takeaway:

• Participate in high-quality visibility opportunities like bundles and podcast guesting.
• Choose strategies that align with your brand and reach your ideal audience.
• Leveraging collaborations can significantly boost your email list growth.

Creating an irresistible lead magnet is essential for attracting and converting your ideal audience.

"I would create one killer lead magnet, not 2, not 3, not 4, just 1. One killer lead magnet. Make it really good."

Takeaway:

• Focus on developing one high-quality lead magnet that aligns with your offer.
• Ensure the lead magnet provides real value and leads naturally into your paid work.
• Avoid creating multiple generic freebies that don't convert.

Understanding where to focus your marketing efforts is crucial for maximizing audience growth.

"I would not waste my time posting daily on Instagram, hoping that the algorithm loves me. I've tried it. You've likely tried it. I would stop pretending that it works for audience growth."

Takeaway:

• Posting daily on Instagram may not significantly contribute to audience growth.
• Re-evaluate the time investment in social media platforms that don't yield desired results.
• Focus on strategies that enhance connection and conversion.