Your email marketing should feel like genuine connection, not an obligation.

The kind where email marketing feels like connection, not obligation, the kind where your audience growth is rooted in relationships, not just noise, the kind where you show up and your content actually feels like your voice.

Takeaway:

• Focus on building relationships through your email marketing.
• Create content that authentically represents your voice.
• Shift from obligatory tactics to ones that foster real connections.

Seeking support can help you build a business that fits your life.

My inbox is always open, and perhaps send this to a biz bestie. Let's stop normalizing burnout as the price of success. It really does not have to be this way.

Takeaway:

• Reach out to peers or mentors for support and guidance.
• Collaborate with others to find sustainable strategies.
• Avoid accepting burnout as an inevitable part of success.

Not all strategies that work for others will work for you.

Because spoiler alert, everything works. But the question is, does it work for you?

Takeaway:

• Recognize that many strategies can be effective, but personal fit matters.
• Evaluate whether a strategy aligns with your goals and energy.
• Customize your approach to find what truly works for you.

Building offers that excite you can enhance your marketing success.

You get to choose, you get to build offers that light you up and serve your people.

Takeaway:

• Design products or services that you are passionate about.
• Ensure your offers meet both your needs and those of your audience.
• Passionate offers lead to more authentic marketing and better results.

Clarity in your strategy is essential for growth with joy, not just grit.

You need clarity. Clarity on what kind of business actually fits the version of you right now, clarity on what visibility strategies match your energy, not just the algorithm, clarity on how to grow with joy, not just grit.

Takeaway:

• Seek clarity on your current business needs and personal alignment.
• Choose strategies that match your energy rather than following trends.
• Aim for joyful growth instead of grinding through misaligned tactics.

Feeling the urge to hide might signal a need to revamp your marketing approach.

If your business makes you want to hide, it is not laziness, it is self-protection.

Takeaway:

• Understand that avoidance can be a protective response to misalignment.
• Reevaluate strategies that cause stress or discomfort.
• Shift to methods that make you excited to engage with your audience.

Selecting marketing channels that suit you can enhance your effectiveness.

Aligned means that you are creating in a way that feels energizing. You are choosing visibility channels that actually work for you. For me, that means summits, audio collaborations, relationships, not reels, TikTok, and social media.

Takeaway:

• Identify channels that align with your strengths and preferences.
• Focus on platforms where you can authentically connect with your audience.
• Avoid forcing yourself into channels that drain your energy.

If you are feeling drained, it might be a sign your strategy is not aligned with you.

And here is the truth bomb I need to drop this week. You are not lazy. You are just building a business that does not fit.

Takeaway:

• Recognize feelings of fatigue as indicators of misalignment.
• Assess whether your marketing strategies suit your working style.
• Adjust your approach to reignite your passion and energy.

Following generic 'should' strategies might be hindering your marketing success.

Just be more consistent. You have to post daily. Reels are the future. If you are not launching, you are losing. None of these blanket statements take you into account.

Takeaway:

• Question blanket marketing advice that does not consider your unique situation.
• Evaluate whether typical strategies align with your business and energy.
• Focus on methods that genuinely resonate with you for better results.

Aligning your marketing strategy with your personal energy and values is crucial for lasting success.

None of these blanket statements take you into account. Your human design, your season of life, your goals, your energy, your values.

Takeaway:

• Recognize that standard strategies may not suit your unique needs.
• Align your marketing efforts with your personal energy and goals.
• Customize your approach for better engagement and results.