Leveraging AI should enhance your email marketing, producing content that surpasses what you could write alone.

'We always want to ask ourselves this one question. Is it gonna do a better job than I would do?... If the answer is yes, at that point, that's what we want to say yes to investing in that thing.'

Takeaway:
• Use AI when it can improve upon your own writing.
• Focus on strategic thinking, letting AI handle the writing.
• This maximizes efficiency and enhances email quality.

Preserving your unique voice in emails strengthens your personal brand and fosters a deeper connection with your audience.

'If it doesn't sound like you, you are really damaging that personal brand. You're gonna just blend in to the boring mundanity of that sort of gray glass inbox that their eyes glaze over every single damn day, and we don't want that.'

Takeaway:
• Authenticity differentiates you from competitors.
• A consistent voice builds trust with subscribers.
• Personalized emails increase engagement and effectiveness.

Enhancing AI's ability to write persuasive copy ensures your emails are more effective in engaging and converting readers.

'So why not add on this last beautiful layer, which is... To teach it how to be a really good copywriter, how to write in a way that actually converts really highly.'

Takeaway:
• Instruct AI to use emotional resonance and strong verbs.
• Specify writing at a comprehension level appropriate for your audience.
• This results in emails that are more compelling and persuasive.

To prevent AI from using generic or overused phrases, an 'avoid list' ensures your content remains unique and authentic.

'Here's a big one before we get onto this final piece. This final bit of style is what I call an avoid list... Identify as many of the phrases that you know when you read them, you're like, oh my God, that chat GPT definitely wrote that, that's definitely an AI email.'

Takeaway:
• Compile a list of phrases you don't want AI to use.
• Helps avoid common AI-sounding expressions.
• Makes your emails stand out and sound less like AI-generated content.

Setting clear style preferences helps AI produce emails that match your brand's voice and avoid generic outputs.

'So we want to teach it some style... Tell it to speak and respond and write like a real friend who's just having a chat... Also tell it whether you want it to swear and curse or not.'

Takeaway:
• Specify the tone and style you want AI to use.
• Indicate whether to use contractions, humor, or specific language.
• This customizes AI outputs to suit your brand identity.

For AI to effectively promote your offerings, it needs detailed knowledge about your products and services.

'So we want to teach it and tell it about your products... So what are the products that you are going to be promoting using the emails that you're gonna have it write? It needs to know what those are.'

Takeaway:
• Provide AI with detailed information about your products.
• Include sales pages, webinars, or product descriptions in your prompts.
• This ensures AI can accurately and effectively promote your offerings.

Ensuring AI understands your unique perspectives allows it to create content that truly represents your brand and message.

'We have to train it on your philosophies, on what are the things you believe about your niche... Because now when you put something in there, you'll be amazed that it pulls out of those philosophies.'

Takeaway:
• Feed AI with your core beliefs and approaches in your field.
• Provide transcripts from courses, podcasts, or coaching calls.
• This helps AI generate content aligned with your unique viewpoints.

Training AI on your genuine speaking style ensures your emails reflect your true voice, making them more engaging and authentic.

'So what I did instead is I grabbed a bunch of audio of me teaching, of me sharing, of podcasts, anything that is audio, right? So if you don't have anything, you could just sit and talk to it, talk into your phone and explain your main philosophies into your phone using your everyday language.'

Takeaway:
• Use transcripts of your spoken words to teach AI your natural language patterns.
• Speaking captures your conversational tone better than written text.
• This approach helps AI generate emails that sound more like you.

To create AI-generated emails that genuinely connect with your audience, it's crucial to incorporate specific elements that reflect your brand and message.

'There are 5 elements that make up to actually make this thing work. If you miss one of these 5 elements, then you are really not gonna have a good enough GPT that's gonna work.'

Takeaway:
• Include your voice, philosophies, products, style, and copywriting techniques in your AI prompts.
• Customizing these elements helps AI produce more personalized emails.
• Missing any element can result in generic, less effective emails.

Personalization is key in email marketing, especially for coaches and experts who rely on their unique voice to connect with their audience.

'I've figured out how to turn Chat GPT into a tool to write your emails that don't sound like AI but they sound like you. So if you've got a coaching business where your brand voice is important, let me show you exactly how to do it.'

Takeaway:
• Train AI on your voice to maintain authenticity.
• Use transcripts of your spoken words to capture your unique tone.
• Ensure your emails resonate with subscribers by sounding like you, not generic AI.