Not all subscribers will sign up immediately; be prepared for later sign-ups.

"Some people are going to come right now, some people are gonna come later, some people are gonna forget the link, go to your website. They want to make sure they can get to it quickly."

Takeaway:

• Ensure your website is easy to find and navigate.
• Have clear sign-up options available for late visitors.
• Capture potential subscribers who didn't sign up initially.

Aligning your collaboration topic with your freebie yields measurable results.

"I got something like 70 subscribers from that podcast because it was directly related to my freebie, the topic we were talking about."

Takeaway:

• Aligning content with your freebie can significantly boost subscriber numbers.
• Track your collaboration outcomes to understand what works.
• Use this data to refine your future strategies.

Podcast interviews can be a significant source of new subscribers when optimized.

"Because it's just a natural extension of what we've been talking about, a natural next step."

Takeaway:

• Provide a clear call-to-action that relates to your discussion.
• Make it easy for listeners to find and opt-in to your offer.
• Reinforce how your freebie addresses their immediate needs.

Aligning your content with your offer ensures higher conversion rates.

"It would be like doing a webinar on how to potty train your dog, and then you sell them dog treats at the end. It doesn't really make sense, right? You would sell like a course on dog training."

Takeaway:

• Keep your content and offer closely related.
• Mismatch between content and offer confuses the audience.
• An aligned offer increases audience engagement.

Offering a freebie that directly relates to your presentation topic enhances subscriber opt-ins.

"Whatever you're talking about has got to be directly related to your freebie, to your lead magnet."

Takeaway:

• Choose presentation topics that naturally lead to your freebie.
• Promote your freebie as a solution related to your talk.
• This increases the likelihood of audience members subscribing.

Engaging with your collaborator's audience before and after the event can boost your visibility and subscriber count.

"You need to go in that group, you need to go over to their TikTok page, comment on comments, like posts, become someone in the community."

Takeaway:

• Interact with your collaborator's audience to increase recognition.
• Engagement builds familiarity, encouraging more attendees.
• This strategy maximizes subscriber conversion from the collaboration.

Ensuring your online presence directs visitors to your email list is crucial for capturing potential subscribers.

"Make sure your Instagram bio has your freebie on there. Make sure your website points people to your freebie, your about page, points people to your freebie. All roads should lead to the email list."

Takeaway:

• Optimize your website and social media profiles to highlight your email list sign-up.
• Ensure every platform directs traffic towards your lead magnet.
• This prepares you to capture subscribers from collaborations effectively.

Collaborations can significantly boost your email list if approached strategically.

"The third way, which really is the #1 way to make sure you get the maximum email subscribers when you're doing a collab, is to make sure whatever the heck you're talking about in the collab is directly related to your freebie, to your opt-in, to your lead magnet."

Takeaway:

• Ensure your collaboration topic aligns directly with your lead magnet.
• This alignment makes your offer a natural next step for the audience.
• Increases the likelihood of the audience subscribing to your email list.