Showcasing how you live your brand values can strengthen your marketing message.

So, for example, if you are a wellness practitioner who preaches slowing down, what does that exactly look like for you in your daily life? What is your morning routine or nighttime routine? Or if you're a business coach who values community, how are you actually fostering that in your own life?

Takeaway:

• Demonstrate your brand values through your own actions.
• Provide tangible examples of how you live your mission.
• Helps customers connect with your brand on a deeper level.

Combining personal life with business can make marketing less taxing and more enjoyable.

And I've seen quite a few small businesses burnout early on, and I know a lot of that can be contributed to content creation and marketing is a big piece of that puzzle. ...what has really helped me to kind of get that spark back and make marketing fun again is to find a way to infuse life back into business instead of keeping them separate.

Takeaway:

• Incorporate personal elements to make marketing feel less like a chore.
• Sharing everyday life can reduce the pressure of constant content creation.
• Helps sustain long-term marketing efforts without burnout.

Being open about professional struggles can make your brand more relatable and inspiring.

...we as designers, or at least myself, I can speak on behalf of myself, that I undergo kind of the same struggles and mindsets, questions, and so on and so forth, similar to my clients, so it's really interesting for me to kind of film and share this process in hopes that I can also inspire other business owners who are on a rebranding journey...

Takeaway:

• Sharing challenges makes you more relatable to your audience.
• Can inspire and support others facing similar issues.
• Builds a deeper connection through authenticity.

Involving your audience in your rebranding process can boost engagement and interest.

...I'm actually undergoing a rebrand myself, so I'm actually doing a miniseries where I am pulling back the curtains and sharing a little bit more about my journey as a designer going through a rebrand...

Takeaway:

• Sharing your process can create anticipation and interest.
• Opens opportunities to connect with your audience through transparency.
• Demonstrates authenticity and builds trust.

Sharing your unique voice can attract clients who resonate with your style.

...so many times when, like, for example, someone's signed on to work with me, they've said, I just like the way you write your thing. And so I want my thing to feel that way too, right?

Takeaway:

• Your personal writing style can be a key differentiator.
• Clients may choose you because they connect with your voice.
• Expressing yourself authentically can attract ideal clients.

In an age where audiences are savvy to sales tactics, authenticity is crucial.

People today are just so much more aware of sales tactics. They don't want to be sold to every single time they open an app. They just essentially want to buy from people that they know, trust, and can actually see them walking the talk.

Takeaway:

• Build trust by demonstrating authenticity in your marketing.
• Focus on genuine connections rather than constant selling.
• Show your audience that you practice what you preach.

Understanding which content resonates most can improve your marketing strategy.

...the most engagement I often get from my content is usually either lifestyle focus or kind of like behind the scenes. And I think a lot of that is because people are smart, they are able to see and find the results pretty easily through testimonials and case studies and so on and so forth. But I think what really intrigues them the most is really about the experience behind the scenes and who we are as a business owner.

Takeaway:

• Lifestyle and behind-the-scenes content drives higher engagement.
• Audiences seek authentic experiences and personal insights.
• Incorporate more personal content to captivate your audience.

Sharing personal lifestyle content can strengthen your connection with the audience and build your personal brand.

I find that when we are choosing to sprinkle in personal lifestyle content into our marketing, not only does that help connect our audience to a deeper level, but can also build our personal brand at the same time. And when we choose to bring more of ourselves into the brand, marketing just becomes a little bit more effortless, a bit more natural.

Takeaway:

• Include personal stories to make marketing feel more natural.
• Strengthen your brand by sharing your authentic self.
• Enhance audience engagement through relatable content.

Including a lifestyle-focused content pillar can make your marketing more authentic and engaging.

And I think that a lot of us have heard or have been told what content pillars are and how to pick them, and what I would actually invite everyone to add one more is a lifestyle focused pillar. So instead of saying what you think that you live by certain values in your business, actually show it. So take people behind the scenes, let them into your world...

Takeaway:

• Showcase your brand values through real-life actions.
• Engage audiences by sharing behind-the-scenes content.
• Enhance authenticity and build trust with your audience.

Incorporating personal branding into your marketing can create a deeper connection with your audience.

I would say the marketing strategy that I'm enjoying the most right now, and it's also working for me, is finding a way to strategically build a personal and a business brand simultaneously. So as small businesses, small business service providers, we are the heart of our brands...

Takeaway:

• Use personal branding to connect with your audience on a deeper level.
• Show your authentic self to build trust and relatability.
• Combining personal and business branding can make marketing more enjoyable and effective.