Building relationships with your audience can lead to better long-term conversions than aggressive sales tactics.

Instead, everything that I'm doing from the lead magnet lovefest in July that I'm hosting for members of the club to these workshops that I mentioned, to the quiz, it's all designed to warm up my audience, not hard pitch them.

Takeaway:

• Nurture your audience to build trust and rapport.
• Provide value through engaging content and events.
• Aim for long-term relationships rather than quick sales.

Planning in 90-day increments allows for agility and focus in your marketing strategies.

I move fast, I get excited, I change my mind a lot. So instead of trying to lock in a whole year, which never felt aligned anyway, I focus on this quarter and I build it in a way that reflects what I've already created, what's lighting me up now, and what I want to lean into next.

Takeaway:

• Use 90-day plans to stay agile in your marketing efforts.
• Adjust strategies based on current strengths and interests.
• Avoid long-term overcommitment that may not align later.

Your marketing strategy should reflect both your business goals and your personal well-being.

Remember, you don't have to plan the perfect quarter, you just need to plan that reflects the business and life you actually want.

Takeaway:

• Align marketing plans with personal values and life circumstances.
• Create sustainable strategies that support well-being.
• Ensure marketing efforts enhance rather than hinder your lifestyle.

Incorporating rest into your schedule can prevent burnout and enhance productivity in email marketing.

I would encourage you to take one Friday a month off for CEO catch-up days. And if you're running events, schedule recovery time after them. That's one of the hardest lessons that I learned after hosting my first summits was that they almost killed me.

Takeaway:

• Plan regular rest periods to maintain high performance.
• Schedule recovery time after major events or launches.
• Prevent burnout to sustain long-term marketing success.

Strategic planning can enhance your email marketing performance over a quarter.

So if we were mapping out your quarter 3 together, which if you're in the club or mastermind, I probably am, here is exactly what I'd have you focus on. I want you to pick one list growth strategy, not 10, just one... The key is focus.

Takeaway:

• Choose a single list growth strategy to focus on.
• Decide on a consistent nurture approach to build trust.
• Map out revenue streams to understand where income is coming from.

Focusing deeply on a few strategies can yield better results than spreading yourself thin over many.

So the purpose of me sharing this with you is for you to think about how can you create depth over volume, which I think is something more of us need permission to do. You don't need to be everywhere, you don't need to say yes to everything. Instead, pick one or two things and create depth, right? Show up really well there and really develop those relationships, and you'll be surprised at what can come from that.

Takeaway:

• Concentrate on key marketing channels rather than all at once.
• Build stronger relationships through focused engagement.
• Improve campaign performance by dedicating resources effectively.

Leveraging AI can streamline your planning processes and optimize marketing strategies.

Now, you've probably heard me talk about my AI biz bestie, strategic planner Sally. The custom GPT that I created to help me zoom out and actually see my quarters before I try to fill it. She's part COO, part coach, part 'Kylie, don't overcommit again' energy, and she helps me map out every 90 days with my visibility, offers, and content rhythm.

Takeaway:

• Utilize AI assistants to plan marketing activities efficiently.
• Prevent overcommitment by having AI tools provide strategic oversight.
• Customize AI tools to fit your specific business needs.

Offering flexible purchase options can enhance conversions and provide value to your audience.

I'm also creating two live workshops. I want to do one that is based around list growth and one that it's based around nurture. When I put them out to my list, it will be what I call an Option funnel, they'll be able to either purchase the workshop by itself or join the membership to get the workshop for free.

Takeaway:

• Provide multiple entry points for potential customers.
• Encourage membership sign-ups by offering added value.
• Increase conversions by catering to different audience needs.

Building an email list authentically ensures engaged subscribers and better campaign performance.

So I'm focusing on list growth with integrity. Still no dancing, still no hamster wheel content, but I'm leaning into guest podcast interviews. I've got about 5 lined up. I'm leaning into a freebie swap series with some highly curated partners in crime that I cannot wait to swap with. I've got an SEO refresh with a couple of the high-performing blog posts and show notes that I want to give a little zhuzh, and my new quiz has just gone live.

Takeaway:

• Use guest podcasting to reach new audiences.
• Engage in freebie swaps with well-aligned partners.
• Refresh high-performing content for SEO benefits.

Focusing on optimizing existing assets can be more strategic than constantly launching new offers, especially to improve performance and conserve energy.

It's not a scale everything quarter, it's not a launch heavy season, but I'm looking at it as a conversion and consolidation quarter. A quarter to support my people, to solidify what's working, and warm up for the next big move without burning myself out in the process. In short, I'm not creating anything from scratch. I'm stacking. I'm leveraging and I'm refining.

Takeaway:

• Prioritize refining existing campaigns over launching new ones.
• Focus on nurturing and converting your current audience.
• Avoid burnout by consolidating efforts on what already works.