Grow 10K Email List Without Ads or Social

Allison Hardy shares the bundle strategy that grew her list 2.5x without ads or social media.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

What is the impact of using niche topics like AI?

Focusing on trending niche topics can attract a highly interested audience.

"I'm doing one next month, and it's going to be smaller. It's gonna be about 30 because it's just more niche down and it's a newer like topic. It's on AI."

Takeaway: • Niche topics can generate buzz and attract enthusiastic participants. • Keeping up with industry trends can position you as a leader in your field.

How many contributors is ideal for a bundle?

Finding the right number of contributors can make managing a bundle more efficient.

"I love 40. It's kind of like my sweet spot. I find it easy to like invite that many people to get the yeses, to set up the thank you page and everything with all the stuff."

Takeaway: • Determining an ideal number of contributors balances reach and manageability. • A manageable number ensures quality control and smoother coordination.

Why embrace experimentation in bundling?

Experimenting with different topics and sizes can help discover what works best for your audience.

"It was cool to like be able to like kind of play with like the different focuses and the different contributors and the amount of contributors, and to really see like what works best for conversions."

Takeaway: • Trying out various approaches can lead to better understanding of your audience. • Flexibility allows you to adapt and improve results.

How to utilize provided resources effectively?

Following existing resources can save time and increase chances of success.

"I had your, I think it was your dashboard that I used and I just followed that step by step by step and did exactly what you told me to do."

Takeaway: • Leveraging proven tools can streamline your process. • Adhering to guidance helps avoid common pitfalls.

What's the benefit of starting small with bundles?

Testing the waters with a small bundle can help you learn without feeling overwhelmed.

"It could be 10 people. I'm sure you have 10 friends you could reach out to, be like, Hey, I want to try out this crazy thing. Like, let's see what happens. And then it's all an experiment. So like, try it out, see what happens."

Takeaway: • Starting with a small group reduces pressure and simplifies management. • Experimenting allows you to refine your approach before scaling up.

Does email list size impact revenue?

Growing your email list can directly influence your sales and business growth.

"Yes, as a direct result of the bundle, more Enrollments have come 100%."

Takeaway: • A larger, engaged email list increases opportunities for conversions. • Bundles can be an effective strategy to boost both your list and revenue.

How to expand your network through contributors?

Leveraging your contributors' networks can help reach new audiences without extra effort.

"Someone suggested to me and I was like, oh my God, such a good idea, is when someone applies for a bundle, I asked them if there are other people that they would recommend would be like a great fit for this bundle, and it helps me, people like are so happy to help with that, right?"

Takeaway: • Asking contributors for recommendations connects you with new potential partners. • This strategy can broaden your reach and bring in diverse expertise to your bundle.

How does a system simplify hosting bundles?

Having a proven system can make hosting multiple bundles manageable and less overwhelming.

"So in 2024, I hosted, I think it was eight bundles. And yeah, that sounds like a lot, but because I had your system and I was able to plug it in and then I was able to like make it my own, it made it a lot easier to execute."

Takeaway: • Utilizing a step-by-step system streamlines the bundle hosting process. • A system allows you to scale your efforts without burning out.

Why focus on niche bundles over broad ones?

Targeting a specific niche can yield higher quality leads, even if the quantity is less.

"So I ran a couple broader ones in 2024, and they were fine. They got massive, massive amounts of leads. Like one, I think I had like 2500 people in it, which is great. But I would argue with those, not every single person who registered for that bundle was my ideal client and that's fine, you'll have that, right?"

Takeaway: • Niche bundles attract more aligned subscribers who are interested in your specific offerings. • Focusing on quality over quantity can lead to better engagement and conversion rates.

How can bundles rapidly grow your email list?

Growing your email list quickly is crucial for increasing revenue and reaching more people.

"I think we finally ended it at 1200, like when the bundle expired and like I had never seen that kind of growth ever in that, especially in, you know, literally 5 days."

Takeaway: • Hosting a bundle can lead to a significant increase in email subscribers in a very short time. • Bundles provide exposure to new audiences without heavy reliance on paid ads or social media.

Episode Info:

Title:
How Allison Hardy Grew Her Email List from 4K to 10K Without Ads or Social [Ep 201]
Episode Link:
Keywords:
email marketing, list building, lead generation
Episode Air Date:
June 13, 2025

Podcast info:

Show Name:
The Email Growth Show
Author:
Kylie Kelly
Owner:
Kylie Kelly
Category:
Marketing

More summaries from this podcast:

Why Generic Funnels Fail To Convert

-
How to reconnect with your subscribers?
-
What is the secret to email marketing success?
-
How to customize templates effectively?
-
Why do people buy from you?
-
What is the impact of the trust recession?
View summary

EFT Tapping: Recharge Goals with Jacqui Acree

-
Why acknowledge emotions in marketing?
-
How to use tapping to enhance marketing?
-
Why embrace the cyclical nature of marketing?
-
How to set realistic marketing expectations?
-
Is perfectionism blocking your marketing success?
View summary