Sharing more of your personality in emails can positively affect client acquisition by making your communications more engaging.

"And bringing a little bit more of my personality to the forefront."

Takeaway:

• Use personal elements to make your emails stand out.
• Differentiation through personality can attract clients.
• Familiarity increases the likelihood of clients choosing you.

Personal branding is a vital component of email content strategy, helping to engage and retain subscribers.

"Anytime that I feel like I'm kind of straying from what I should be doing in my business or I'm wanting to sign more clients, I come back to personal branding."

Takeaway:

• Anchor your email content in personal branding.
• Consistently reflect your brand identity in communications.
• Authentic content fosters client attraction and retention.

Leveraging the desire for personal connection can strengthen email marketing effectiveness.

"They want someone that they're gonna vibe with."

Takeaway:

• Infuse personality into your emails for stronger connections.
• Focus on creating a vibe that resonates with your audience.
• Engage with topics and language your audience relates to.

Email marketers need to adapt to shifting consumer behaviors, acknowledging past industry issues.

"There were a lot of people who came out of the last couple of years, 2021, 2022, 2023, and were kind of burned... So I think now people are a lot more discerning with how they're spending their money when they're looking to invest."

Takeaway:

• Ensure transparency and ethics in your emails.
• Recognize and address your audience's caution.
• Focus on providing genuine value to build credibility.

Incorporating influencer-style content into your emails can increase engagement and make communication more enjoyable.

"It's been really fun to start to work more of that, like, almost kind of influencer-style content back into my content. And I'm finding that people are really enjoying it. They're having fun with it, and I'm having fun with it."

Takeaway:

• Add influencer-style elements to your emails for freshness.
• Make your emails fun and engaging for the audience.
• Enjoy the content creation process to enhance authenticity.

Clients today are looking for personal connections, not just trust, when choosing service providers.

"And yes, they need to trust the person, but they also want to know them and to like them. They want to be able to have a conversation with this person. They want to trust that they're not gonna steer them the wrong way. They want someone that they're gonna vibe with."

Takeaway:

• Share about yourself in emails to build personal connections.
• Encourage two-way communication with your audience.
• Be approachable and relatable to foster stronger relationships.

Experimenting with different content types can enhance email engagement by bringing more personality into communications.

"And what that looks like for me right now is experimenting with different types of content on Instagram and on my podcast and in emails and bringing a little bit more of my personality to the forefront."

Takeaway:

• Experiment with various content formats in your emails.
• Include personal anecdotes to connect with your audience.
• Monitor engagement to find what works best.

Rebuilding client trust through personal branding is essential, especially after clients have had negative experiences.

"So there were a lot of people who came out of the last couple of years, 2021, 2022, 2023, and were kind of burned. Like, they invested a lot in a course, they invested a lot in some sort of a program and didn't feel like they got out of it what they wanted to."

Takeaway:

• Acknowledge industry issues to rebuild trust with your audience.
• Use personal branding to demonstrate authenticity and ethics.
• Provide genuine value in your emails to restore client confidence.

Personal branding is increasingly important as customers prefer to do business with people they know and like.

"I think that the reason that personal branding is doing so well, specifically at the beginning of 2025 and why people can't stop talking about it, is because we've kind of defaulted back to wanting to do business with people that we know and that we like."

Takeaway:

• Build personal connections with your audience through your emails.
• Focus on being known and liked, not just trusted.
• Personal branding helps in standing out in today's market.

Personal branding can enhance your email marketing by making your campaigns more engaging and personal.

"Anytime that I feel like I'm kind of straying from what I should be doing in my business or I'm wanting to sign more clients, I come back to personal branding. And what that looks like for me right now is experimenting with different types of content on Instagram and on my podcast and in emails and bringing a little bit more of my personality to the forefront."

Takeaway:

• Incorporate personal branding into your emails to connect better with your audience.
• Experiment with different types of content to see what resonates.
• Bringing your personality to the forefront can help in signing more clients.