Customer feedback can be instrumental in refining your onboarding process for new subscribers.

"So often, um, people drop little hints around hesitations and, you know, other, the ways they will learn best, for example, as well. So it's a great way to really customize your onboarding sequence..."

Takeaway:

• Use survey insights to address customer hesitations during onboarding.
• Tailor your onboarding emails to align with customers' preferred learning styles.
• A better onboarding experience can lead to higher engagement and retention.

Regularly reviewing customer feedback ensures continuous improvement in your email marketing.

"So I, I, uh, always set an appointment with myself... every three months... I look at that to-do list and really have a look at the lowest hanging fruits, so what is easy to implement, but will get me, you know, the biggest impact..."

Takeaway:

• Schedule regular times to review and act on customer feedback.
• Prioritize actions that offer the biggest impact with minimal effort.
• Continuous improvement keeps your campaigns effective and customer-focused.

Using your customers' own words makes your email copy more relatable and effective.

"And the beauty is that you can then literally often copy and paste statements that the respondents have given you and make it part of your tagline, part of, you know, bullet point lists, and they are so much more relatable..."

Takeaway:

• Incorporate direct quotes from customers to enhance authenticity.
• Customer language can make your copy resonate better with your audience.
• Avoid industry jargon and use terms your customers naturally use.

Continuously engaging in audience research keeps your email marketing relevant and effective.

"...really gathering data, not only as a one-off survey, but even like onboarding surveys, sort of progress surveys and completion surveys help you constantly evolve, not only your offer, but also your onboarding sequence, your emails..."

Takeaway:

• Implement surveys throughout the customer journey to gather ongoing feedback.
• Use feedback to refine your offers, onboarding processes, and email sequences.
• Regular research ensures your messaging adapts to changing customer needs.

Even without a large email list, you can gather valuable customer insights for your email marketing.

"You can absolutely, um, Facebook communities or, you know, other online places where you hang out and where you know your ideal customer hangs out. You know, often community hosts are happy for you to share surveys if you frame it in the right way."

Takeaway:

• Leverage online communities where your ideal customers gather to share your surveys.
• Seek permission from community hosts and ensure your survey adds value.
• Listening in on online conversations can also provide insights without direct surveying.

Analyzing large amounts of survey data can be time-consuming; AI tools can assist in spotting trends.

"You can, um, get ChatGPT to have a look at the responses, pick up themes, and give you that head start, and then you can still, you know, look through for those, you know, sticky, sticky statements, sticky words that you then want to incorporate in your copy."

Takeaway:

• Use AI tools like ChatGPT to quickly identify common themes in survey responses.
• Combine AI insights with manual review to capture nuanced customer language.
• AI can save time, allowing you to focus on crafting effective email content.

Getting more responses to your surveys can yield richer data for your email campaigns.

"Usually, I always recommend incentivizing, um, but again, we're framing it in a way. We're not, we're not paying you to be nice, but, you know, framing it in a right way, you know, it's respecting their audience's time as well, because there are so many inboxes, you know, emails flowing into the inbox, so many hats we're wearing, um, and it doesn't have to be costly."

Takeaway:

• Offering incentives respects your audience's time and encourages more responses.
• Incentives can be simple and relevant, such as gift cards or free resources.
• More responses mean more data to improve your email marketing strategies.

Efficiently organizing customer feedback is key to leveraging it for your email marketing and content creation.

"And then what I do for my clients is I organize it into buckets, I call them, um, to not only help with the project, the immediate project, but also give them an easy way to even plan their content in the future."

Takeaway:

• Categorize feedback into themes or 'buckets' for easier analysis and implementation.
• Use these buckets to plan future content, addressing specific customer needs and objections.
• Continuously add new insights to your buckets to keep your messaging fresh and relevant.

Open-ended questions can unlock deeper insights into your customers' needs and language.

"Yeah, so, huge fan of open-ended questions. Um, the amount of surveys I receive that have tick boxes and drop downs, uh, you know, like it always makes me cringe because dropdowns and tick boxes, again, try to pigeonhole your audience, and they're based on assumption, right?"

Takeaway:

• Open-ended questions allow customers to express themselves freely, revealing unexpected insights.
• Avoid assumptions by letting customers share their thoughts in their own words.
• Use the language from responses to make your copy more relatable and effective.

Understanding your customers deeply is crucial for effective email marketing campaigns.

"So if you have never sent a customer survey and you think you know your customers, I dare you to ask yourself, how can you get to know them better. So, put together a survey that helps your customer relive the whole experience with you."

Takeaway:

• Conducting customer surveys can reveal insights you never knew about your audience.
• Use surveys to gather firsthand data to improve your messaging and offers.
• Reliving the customer journey through surveys can open your eyes to new perspectives.