Episode summaries:

Enjoy our rich library of email marketing podcast summaries to save you time!

Why Inboxes Punish You for Going Silent

May 5, 2025
Liz Wilcox reveals how AI flags you for ghosting your list and shares tips to keep emailing consistently.
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Understanding AI's Impact on Email Marketing
00:00:56
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Leveraging AI with Consistent Emails
00:03:13
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The Risks of Ghosting Your Email List
00:04:02
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How AI Affects Email Preview Text
00:00:29
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How Long Email Campaigns Really Take

May 4, 2025
Mike and Justine share insights on campaign build times and team efficiency from recent survey data.
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How can AI combat spambot attacks in email marketing?
00:32:40
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How important is deliverability in email marketing?
00:17:45
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What is the endowment effect in email marketing?
00:15:14
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Why are analysts spending more time on email production?
00:14:42
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Grow Your Audience With the RISE Framework

May 4, 2025
Learn a 4-part strategy for sustainable growth without burnout.
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How to avoid burnout in email marketing?
00:02:11
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Why confidence boosts email marketing success?
00:06:58
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How to create sustainable email strategies?
00:05:47
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Why vanity metrics don't matter?
00:00:00
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3 Real Cold Emails Rewritten Live

May 3, 2025
We dissect & improve real cold emails with tips that work.
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How to address specific pain points in emails?
00:18:22
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How can accurate data improve your cold emails?
00:14:49
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Why free offers in cold emails may not work?
00:12:43
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How to tailor your offer to your recipient's needs?
00:10:54
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Build Trust Through Personal Branding in 2025

May 2, 2025
Maddie Peschong shares how personal branding builds trust and deeper audience connections through content in 2025.
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How does sharing personality in emails affect client acquisition?
00:02:27
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What role does personal branding play in email content strategy?
00:02:15
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How can email marketers leverage the desire for personal connection?
00:04:10
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What lessons can email marketers learn from shifting consumer behaviors?
00:03:31
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How Benita Made $20K Without Ads or Big List

May 2, 2025
Benita shares how she hit $20K with a small list, no ads, and the right offer using smart email strategy.
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What positive responses can result from being more strategic with email marketing?
00:15:23
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How can aligning sales approaches with personal values impact email marketing?
00:23:10
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Why is building reusable assets important in email marketing?
00:18:13
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How did being strategic with email campaigns lead to Benita's best launch ever?
00:16:23
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Build Deep Community Through Podcast Conversations

May 1, 2025
Emily Reuschel shares how podcasting drives authentic community and aligned offerings.
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The Power of Listening First
00:04:31
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Creating Offers Your Audience Craves
00:04:23
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Why Authentic Relationship Building Beats Traditional Marketing?
00:03:42
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Is Podcasting the New Key to Client Engagement?
00:03:26
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What Happens When You Can’t Do It All

April 30, 2025
Liz shares personal challenges juggling business, health, and life.
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Avoiding Guilt in Setbacks
00:11:09
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Balancing Personal Life and Marketing
00:09:03
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Learning from Missed Opportunities
00:01:49
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Growing Your Podcast Audience
00:03:27
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Showcase Your Expertise to Attract Clients

April 28, 2025
Samantha Hoilett reveals how demonstrating expertise builds trust and draws in clients.
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How to Communicate Your Offer More Powerfully
00:04:49
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How Personal Branding Enhances Email Marketing
00:04:19
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Why Centering Expertise Boosts Sales
00:04:00
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How to Generate Referrals Through Content
00:03:48
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Inside My Top Email: 60% Open Rate Secrets

April 27, 2025
Liz Wilcox shares insights from her top February 2025 email, achieving 60% opens and 2.3% clicks.
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