Episode summaries:

Enjoy our rich library of email marketing podcast summaries to save you time!

Live Teardown: Enhance Your Cold Emails

December 2, 2024
Jack and Jeremy perform a live cold email teardown, sharing tips to improve engagement, personalization, and results.
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How can feedback sessions improve your email campaigns?
00:14:50
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How can scrapers improve your data quality?
00:13:49
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What are the challenges with relying on third-party data providers?
00:12:03
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How to create clear and thoughtful call-to-actions in emails?
00:10:03
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Retention Strategies in Nonprofit Email Marketing

December 2, 2024
Anthony Aurrichio of charity: water discusses how nonprofits can use email marketing strategies for donor retention and engagement.
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How does segmentation improve email marketing effectiveness?
00:17:38
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How can experimentation improve email marketing campaigns?
00:36:15
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Why is SMS an important channel for non-profit marketing?
00:02:59
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How does Charity Water use email list cleaning to improve deliverability?
00:42:35
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Boost AOV and Grow eCommerce with Disco

December 1, 2024
Learn how to boost AOV, navigate competition, and grow your eCommerce business with Disco's data-driven strategies.
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How to maintain brand integrity when collaborating with others?
00:15:06
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What data can you gain from post-purchase ad networks?
00:26:35
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How to use creative assets to attract high-intent customers?
00:16:41
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How to tailor email flows for leads from post-purchase offers?
00:33:26
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Boost Email Sales with Personalization Hacks

December 1, 2024
Boost email relevance by tailoring content to subscriber groups. Explore targeted emails, automations, and dynamic content methods.
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Use conditional content blocks
00:21:11
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Incorporate dynamic content
00:18:35
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Use conditional splits
00:16:45
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Trigger behavior-based automations
00:14:48
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Cold Email Benchmarks & Tips for 2024

December 1, 2024
Discover key cold email metrics and actionable strategies to optimize your cold email campaigns in 2024.
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Do smaller campaigns perform better?
00:13:56
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Should you segment large campaigns?
00:13:45
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Are click rates higher than expected?
00:07:55
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What is the average unsubscribe rate?
00:18:11
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Convert IG Followers to SMS Subscribers

December 1, 2024
Learn how to turn Instagram followers into SMS subscribers with HiTide's strategies on data collection, automation, and retention.
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Bridging Social Followings and Owned Channels
00:08:25
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The Value of Personalized SMS Content
00:33:31
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Using Instagram Giveaways to Grow SMS List
00:30:29
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Importance of Segmenting New SMS Subscribers
00:37:52
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3 Secrets Behind My Products' Success

December 1, 2024
Discover the three key elements that make Liz's products sell so well and learn how to apply them to your own offers.
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What is the importance of understanding your ideal customer?
00:01:44
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How does being a contrarian help in marketing?
00:03:22
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Why is consistent promotion important for building reputation?
00:05:14
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How does serving a need help your email marketing?
00:08:55
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How to Know When to Start Email Marketing

December 1, 2024
Discover when to begin using email marketing and how to recognize the right moment to start pursuing your goals.
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How can prior connections boost your email marketing?
00:02:37
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Why focus on people who need your service?
00:00:58
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How to leverage word-of-mouth in email marketing?
00:02:58
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Why personal connections matter in email marketing?
00:01:16
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Boost Business with Creative AI Strategies

November 29, 2024
Discover how to use AI creatively in marketing to turn browsers into buyers and enhance your business strategies.
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Can AI capture emotional depth?
00:15:19
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How to find alternative phrasings with AI?
00:26:02
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Can AI generate subject lines?
00:22:49
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How to use AI for research?
00:12:48
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Email Sequences: Boost Sales Before Black Friday

November 29, 2024
Learn why your emails aren't converting and how to fix it with sequences and storytelling before Black Friday.
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Why create an email journey?
00:09:13
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How do stories build email connection?
00:05:26
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How to shift from product-focused emails?
00:05:47
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How to lead with valuable content?
00:05:01
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