AI's role in email marketing is growing, and understanding its impact is key to campaign success.

'AI is generating it instead of what he wrote for the preview text... There's generative AI skimming the email and saying, here's your summary.'

Takeaway:

• Recognize that AI may alter how your emails are presented to subscribers.
• Adapt your email strategies to account for AI-generated elements.
• Stay informed about AI developments in email clients to optimize your approach.

Consistent emailing not only benefits your audience but also enhances how AI processes and presents your emails.

'When you email consistently... that allows them to gather data on you... The more data they have, the better they're gonna get at that... put you in the inbox, put you in promotions, make sure your emails are delivered.'

Takeaway:

• Frequent emails help AI algorithms optimize your email placement.
• Consistency aids in better deliverability and inbox positioning.
• Use regular emails to build a data profile that benefits your campaigns.

Neglecting your email list can have unintended consequences in the age of AI and sophisticated email clients.

'We have yet another reason to not ghost your list. Because apparently, AI and the Internet gods, they are in cahoots. And if you ain't emailing, they gonna be telling your folks, hey... unsubscribe, baby.'

Takeaway:

• Regular engagement prevents AI from flagging your emails as irrelevant.
• Ghosting your list may lead to higher unsubscribe rates prompted by AI suggestions.
• Stay top-of-mind with subscribers to maintain positive AI-generated interactions.

AI is changing how email preview texts are generated, impacting how subscribers perceive your emails.

'Nowadays, it looks like Apple Mail, maybe a little bit of Google... instead of the preview text you wrote for your email, there's preview text that's generative, like AI is skimming the email and saying like, here's your summary.'

Takeaway:

• Be aware that AI may override your custom preview text with generated summaries.
• Craft your email content knowing that the first lines may be used by AI for previews.
• Monitor how your emails appear in different clients to understand the impact of AI.

In the era of AI-driven email clients, maintaining consistent communication is more crucial than ever.

'Because Nicole hadn't emailed Roberto in a long time... AI is just telling Roberto, hey, you can unsubscribe. Open this and unsubscribe, bro. That's not good. We don't want that.'

Takeaway:

• Emailing consistently ensures AI algorithms have sufficient data to represent your content favorably.
• Inconsistent emailing may lead to undesirable AI-generated prompts, potentially encouraging subscribers to unsubscribe.
• Regular communication strengthens your sender reputation and improves email deliverability.