Repetition can lead to audience disengagement and reduced email performance.

"If I do that every single day, that really is killing your email deliverability, it's killing your readership, and actually it's hurting your ability to want to keep sending emails."

Takeaway: • Avoid repetitive email structures to maintain deliverability. • Keep your content varied to engage subscribers. • Changing formats can renew your interest in writing emails.

Without measurement, it's hard to see progress, leading to demotivation.

"It's very demotivating when you're sending emails and you don't know if they're having an impact... It's very difficult to start thinking, am I doing anything good?"

Takeaway: • Lack of metrics can lead to giving up on email marketing. • Regularly assess your campaigns' performance. • Use data to inform and adjust your strategies.

Proactive planning can directly impact your revenue by ensuring consistent promotion.

"You're saying these are the things we are going to do... So I don't have to think about that... When I'm sitting and starting to write an email, you already know what you're gonna promote and how you're gonna do it."

Takeaway: • Eliminate indecision by planning promotions ahead. • Increase sales by consistently promoting offers. • Spend less time thinking about what to send, more time crafting quality emails.

Facing a blank page can be daunting, but tools exist to help you start writing.

"One of the biggest reasons people stop writing emails... is because they are writing an email from scratch... So we're gonna overcome blank page procrastination... you're gonna train a simple GPT or Cloud... and it's gonna be your first draft of your email done."

Takeaway: • Utilize AI tools to generate first drafts of emails. • Reduce writer's block by having a starting point. • Save time and increase efficiency in email creation.

Keeping your content fresh prevents audience fatigue and maintains engagement.

"So that's why I use lots of different email formulas... Each one of them resets your attention as the writer of the emails, and it resets your audience's attention because they've got no idea what you're gonna do and say next."

Takeaway: • Use various email templates to keep content interesting. • Prevent boredom for both you and your subscribers. • Increase open and engagement rates by being unpredictable.

Consistency is key in email marketing, and leveraging psychology can keep you on track.

"And that is what I call a dopamine streak. Every day that you check off one of those emails that you said you were gonna send, you build your streak."

Takeaway: • Use streaks to gamify your email marketing efforts. • Building daily habits increases consistency in your campaigns. • Psychological rewards can boost your productivity.

Measuring your efforts keeps you motivated and ensures you're making progress toward your goals.

"So you're then gonna measure the plan... We're gonna feed our brains with oxytocin and dopamine in particular... In this area here of this Google sheet that I made, I can see using this little bar that fills up, what percentage of the month I'm actually planning on sending an email that could make me money."

Takeaway: • Track your email activities to stay accountable and motivated. • Use visual tools to monitor your progress and identify areas for improvement. • Understanding your email metrics can help optimize your strategy.

Identifying and filling gaps in your email schedule can increase sales opportunities.

"The problem is all of these days, these are money black holes... These are the moments that we're literally planning to not make any sales."

Takeaway: • Recognize days when you're not promoting anything as missed opportunities. • Schedule additional content or promotions to fill these gaps. • Increase your revenue potential by maximizing your email calendar.

Proper planning helps marketers avoid running out of steam and ensures consistent communication with subscribers.

"We're gonna just do the planning bit first, and we're gonna just do this a month in advance... So I just take a simple Google sheet, honestly, and I just plan out what I'm going to promote throughout the month."

Takeaway: • Plan your email promotions a month ahead to reduce overwhelm. • Use tools like Google Sheets to schedule content and promotions. • Make decision-making easier by deciding promotions in advance.

Understanding when your subscribers are likely to buy is crucial for maximizing sales through email marketing.

"This line on this chart here, this shows you of all the people who are gonna buy within the next 6 months from your business, when they are most likely to buy... On that day, 3 to 5% of people are actually ready to buy at that point. The rest of the people who are actually gonna buy from you are gonna do so over the next 6 months."

Takeaway: • Recognize that only a small percentage of new subscribers are ready to buy immediately. • Continue engaging with subscribers over time to capture sales from the majority who buy later. • Develop a long-term email strategy to stay connected with your audience.