Opening: Experiencing setbacks is normal; it's important not to let guilt hinder your progress. Quote:

"I just wanted to be transparent because maybe you feel the same, maybe you feel like, oh, I should, I should, I should. But you're not alone, and don't should on yourself."

Takeaway: • Recognize that everyone faces challenges in marketing. • Use setbacks as learning opportunities without self-judgment. • Maintain a positive mindset to stay motivated.

Opening: Personal challenges can affect your marketing performance, and acknowledging this is important. Quote:

"I feel like I'm dropping the ball on spending quality time with my kid... I'm either distracted because I had so many appointments that I have to work when she's home, or I'm so tired."

Takeaway: • Set boundaries to balance work and personal life effectively. • Allow yourself grace during challenging times. • Plan your marketing tasks around personal commitments when possible.

Opening: Reflecting on what didn't go as planned helps improve future campaigns. Quote:

"I wanted it to be this like really awesome, oh my gosh, look at what Liz Wilcox is doing type of thing. And it's just been like, it is what it is."

Takeaway: • Accept that not all campaigns will meet expectations. • Use experiences to adjust and enhance future strategies. • Stay adaptable and open to change in your marketing approach.

Opening: Growing a podcast audience requires consistent promotion and strategic planning. Quote:

"I just know I could be doing so much more with this podcast. I mean, we're on episode 118. How is this not exploded yet?"

Takeaway: • Actively promote your podcast through email campaigns and partnerships. • Analyze listener data to refine your content strategy. • Leverage your email list to boost podcast engagement.

Opening: Balancing workload and personal health is vital for sustained success in email marketing. Quote:

"I have been wrecked like for 5 years, my health has been declining over and over and over again... This year I was like, enough. I would be dropping the ball on this stuff, whether or not I was doing the health stuff because I was just getting worse and worse."

Takeaway: • Prioritize self-care to maintain energy for your marketing efforts. • Recognize when to adjust workload to prevent burnout. • A healthy marketer is more effective and productive.

Opening: Transparency builds trust with your audience and can deepen connections. Quote:

"This is not a podcast to be like beating up on myself. I just want to give full transparency. Transparency is super key to me."

Takeaway: • Sharing your challenges can make your brand more relatable. • Authentic communication fosters stronger subscriber relationships. • Transparency can differentiate you in a crowded market.

Opening: Building reciprocal relationships with other marketers can amplify your reach and success. Quote:

"Promotions for other people, like being reciprocal in my business relationships. Like I know a lot of people promote me, but I feel lately I haven't been promoting a lot of people in return."

Takeaway: • Support partners by promoting their content to foster mutual growth. • Reciprocity strengthens professional relationships and can lead to more opportunities. • Incorporate partner promotions into your email marketing plan.

Opening: Being responsive in your inbox strengthens relationships with your subscribers and improves engagement. Quote:

"I feel like I'm dropping the ball on the inbox. I want to be in there 2-3 times a week, but sometimes it's like I'm in there once a week."

Takeaway: • Set aside dedicated time to interact with subscribers via email. • Prompt responses can enhance trust and loyalty. • Regular inbox management prevents overwhelm and maintains communication flow.

Opening: A well-planned newsletter strategy is essential for engaging your audience and achieving your marketing goals. Quote:

"Speaking of email. My newsletter strategy, you know, ask me anything April, I doubt I dropped the ball on that... I feel like I'm dropping the ball on that. I'm not, I feel like I'm not doing enough or I'm not getting ahead enough."

Takeaway: • Regularly evaluate your newsletter strategy to ensure it aligns with your objectives. • Stay ahead by planning and scheduling content in advance. • Consistency keeps your audience engaged and expecting your emails.

Opening: Promoting events like an Ask Me Anything (AMA) can boost engagement and attract new members, but it's crucial to execute it effectively. Quote:

"What I should have been doing right after March's launch into the first Ask Me Anything. I should have been promoting the AMA April. I did no such thing. I think I mentioned it once."

Takeaway: • Consistently promote your events across all channels to maximize reach. • Plan your promotional strategy in advance to maintain momentum after launches. • Learn from missed opportunities to improve future campaigns.