Running ads without a solid email conversion system can lead to significant financial loss.

'Because that is the fastest way to just be donating to the Zuckerberg fund, right? They don't care, and you, they'll let you spend it and you'll just lose money, you'll lose faith... This is the piece, the ads, trainers, the coaches... don't teach you...'

• Avoid jumping into paid advertising before your funnel is optimized.
• Ensure you have a predictable system to turn ad spend into revenue.
• Learn from experts who focus on holistic marketing strategies.

Patience and continuous improvement are key when optimizing email marketing campaigns for better conversions.

'They're not gonna convert the best. Like they're just not going to. Anybody who thinks they're going to is being unreasonable... You're gonna get some data. That's all you're trying to get.'

• Accept that initial campaigns may not yield optimal results.
• View early data as a learning opportunity to refine strategies.
• Persistence leads to better performance over time.

Tracking key metrics in your email campaigns is essential for optimizing performance and increasing ROI.

'What was the open rate of email one... Great, how do we up them a little bit? What do we tweak, what can we have more impact with? Then how did they do in terms of their click rate? Cool, we're gonna boost them...'

• Consistently monitor metrics like open and click rates.
• Use insights to make data-driven adjustments to your campaigns.
• Incremental improvements can significantly impact overall results.

Understanding and utilizing funnel economics allows you to scale your email marketing efforts efficiently.

'Well, actually it's all to do what's with what's called funnel economics. It's to do with, unfortunately, the numbers in your funnel... you just look at, OK, every time I get 100 people going through my email sequences. How much do they produce?'

• Analyze your funnel metrics to understand performance at each stage.
• Use data to identify bottlenecks and areas for improvement.
• Optimizing funnel economics leads to more effective scaling.

The Fast and Forever Email Framework is a strategy that has successfully generated thousands of paying customers and can help improve your email marketing.

'And by the way, there is one email strategy that has brought in more than 8000 paying students to me and my business... I call it the Fast and Forever Email Framework.'

• Consider adopting proven email frameworks to boost conversions.
• Study successful strategies used by others in your industry.
• Implementing tested methods can accelerate your results.

Knowing how much a subscriber is worth to your business within a specific timeframe is essential for budgeting and forecasting.

'You need to know this because that is how long you've got if you put your ads bill on a credit card, right? Your ads bill's gonna get charged after around 7 days... Then you've got 30 days of credit on a credit card to pay the thing off.'

• Calculate subscriber value within your billing cycle to manage cash flow.
• Understanding this helps in planning your marketing and ad spend.
• It ensures you can pay off advertising costs with the revenue generated.

Optimizing your email sequences is key to improving conversion rates and overall campaign performance.

'What you're gonna do is you're gonna set, you're gonna create a little simple email sequence, maybe let's say it's 6 emails. You're gonna send them out, and initially you're gonna get some data... What was the open rate of email one... how do we up them a little bit?'

• Start with a simple sequence and gather data on performance.
• Analyze metrics like open rates and click-through rates for each email.
• Iteratively improve your emails based on data to boost conversions.

Running ads before optimizing your email conversion can lead to wasted resources. It's vital to ensure your emails and offers are converting before spending on ads.

'Please for the love of God, do not be running advertising until you know. You have dialed your emails in, you have dialed in your conversion mechanism... until you've dialed in your conversion mechanism and your emails to a point where you know predictably when you put this number of people in the front, it turns into this amount of money.'

• Focus on improving email content and offers before scaling traffic.
• Avoid unnecessary ad spend by ensuring conversion mechanisms are effective.
• Testing and optimizing your funnel saves money in the long term.

Predicting your return on investment from email marketing is essential to scale your business effectively. Without it, advertising can become an unnecessary expense.

'When you put this number of people in the front, it turns into this amount of money. You don't have the information you need in order to run ads. Because basically you need to know that for every 100 people who come into your email engine, they are gonna be converting at a certain percent...'

• Track conversion rates to understand how many subscribers turn into customers.
• Calculate the average revenue per subscriber within a specific period.
• Use these metrics to make informed decisions about advertising spend.

Understanding the economics of your email funnel is crucial before you invest heavily in growing your email list. Without knowing how much each subscriber is worth, you risk wasting money on acquisition without a return.

'But here's the thing. Until you have this machine dialed in, you can grow your email list. You should not grow your email list. Please for the love of God, do not be running advertising until you know. You have dialed your emails in, you have dialed in your conversion mechanism...'

• Ensure your email sequences and conversion mechanisms are optimized before scaling up subscriber acquisition.
• Know the value of each subscriber within a set time frame (e.g., 30 days) to inform your advertising budget.
• By understanding your funnel metrics, you can invest in growth confidently and profitably.