Opening: Regularly reviewing email metrics can guide your strategy. But how?

Quote:

'So your homework. I want you to check your email stats. I want you to look for patterns, what landed, what flopped, and then I want you to send something, even if it's messy, even if it's short, just start.'

Takeaway:

• Analyze metrics to understand audience preferences.
• Identify successful content to replicate in the future.
• Take action based on insights, even if imperfect.

Opening: Maintaining authenticity during promotions is key. How can you personalize affiliate content?

Quote:

'I like to also think of sending these affiliate emails...It's also a nurture email. I'm also offering them something. I'm inviting them to something that could actually really help their business...So I didn't use the swipe copy...I used my own copy, my own words, my own voice.'

Takeaway:

• Frame affiliate promotions as valuable opportunities for your audience.
• Write in your own voice to maintain trust.
• Provide genuine recommendations to nurture relationships.

Opening: Hesitating to hit send on an email? Here's why you should go ahead.

Quote:

'So, if you're about to hit send on something that makes you nervous, I want to encourage you to do it. You're probably on to something great.'

Takeaway:

• Trust your instincts when communicating with your audience.
• Taking risks can lead to impactful connections.
• Overcoming hesitation can result in successful campaigns.

Opening: If your email campaigns aren't performing, should you focus on nurture or visibility?

Quote:

'If your list has grow but not clicking, it's nurture. If you're sending emails but no one's joining your list, it's visibility. Keeping those two things in mind will mean that you are taking really aligned strategic steps in your business.'

Takeaway:

• Analyze your stats to determine where to focus.
• Improve content quality if engagement is low.
• Increase visibility efforts if list growth is stagnant.

Opening: Is it better to spread efforts across many platforms or focus on a few? Here's what works.

Quote:

'You don't need 10 freebies. You don't need to be posting 12 reels. You don't need 25 new collaborations every month. You just need a few aligned visibility moves and an email strategy that makes people stay.'

Takeaway:

• Prioritize quality over quantity in visibility strategies.
• Align your efforts with your target audience and goals.
• An effective email strategy retains and engages subscribers.

Opening: Growing an email list doesn't always require paid advertising. What are some effective alternatives?

Quote:

'I had a total of 346 new subscribers that subscribed to my email list in April...I was a part of one strategic bundle collaboration...I was also a speaker for the Hidden Treasures Summit...I hosted my live workshop...And of course, this podcast, the emails, the relationship first visibility moves that keep compounding over time.'

Takeaway:

• Participate in strategic collaborations and summits.
• Host live workshops to attract new subscribers.
• Consistently engage through content like podcasts and emails.

Opening: When promoting affiliate products, how can you make your emails more effective?

Quote:

'So I didn't use the swipe copy that Brenna had sent out, even though it was fantastic. She is a copywriter. I used my own copy, my own words, my own voice...it needs to be our voice. It's not as simple as a copy and paste. We need to look at it like a nurture opportunity, like a connection opportunity with our email list.'

Takeaway:

• Use your own voice when writing affiliate emails.
• See affiliate promotions as opportunities to connect, not just sell.
• Personalize the message to maintain authenticity with your audience.

Opening: Crafting an engaging subject line is crucial for email open rates. What worked well recently?

Quote:

'The best performing email I sent in April was titled Real Numbers, Real Results, Real Visibility. It was sent to 5,735 subscribers, had an open rate of 51.2% and a 1.8% click rate.'

Takeaway:

• Use subject lines that promise real, tangible results.
• Be transparent and straightforward to pique interest.
• Test subject lines that address what your audience truly wants.

Opening: In a world full of polished marketing, could raw and honest emails actually perform better?

Quote:

'Because this email wasn't perfect, it wasn't pre-written or copy edited within an inch of its life. It was raw, it was honest, it was me saying, hey, I had this idea, I skipped the funnel and it changed my business.'

Takeaway:

• Authenticity resonates more with subscribers than overly polished content.
• Sharing personal stories can increase engagement.
• Don't be afraid to show vulnerability in your emails.

Opening: Many marketers worry that sending too many emails might annoy subscribers, but is that really the case?

Quote:

'Yes, 30. And guess what? No one emailed me to say You're annoying. No one unsubscribed with a hate note. No one died. So today's takeaway, you can send more than you think. When your emails are helpful, human, and full of heart, your subscribers won't resent you, they'll actually look forward to hearing from you.'

Takeaway:

• Don't be afraid to send more emails if they provide value.
• Focus on creating content that is helpful, human, and heartfelt.
• Regular communication can strengthen relationships with your audience.