Opening: Including a clear call to action in every email guides your audience on what to do next. Quote:

"At the end of every email, put in just a line about how they can take the next step with you. By the way, if you want to book a call to chat about this, click here..."

Takeaway:

• Always provide a next step to encourage engagement or conversion.
• A consistent call to action can increase responses and sales.
• Make it easy for readers to know how to proceed after reading your email.

Opening: Writing emails reflecting your current mood adds authenticity and relatability. Quote:

"When people receive emails and they feel the different moods from you, they feel the different versions of you. That's when you become trustworthy, that you're not this perfectly clean, perfectly polished... version of yourself, but you're this real person who has shitty days, has great days..."

Takeaway:

• Embrace authenticity by expressing your true feelings in emails.
• Showing vulnerability can deepen connections with your audience.
• Authentic communication builds trust and distinguishes you from competitors.

Opening: Consistency in emailing is key; establishing a routine helps maintain it. Quote:

"Once you've decided which days of the week you are gonna email, do it, even if you don't feel like it, just send something... Because I want you to write in the mood for that day."

Takeaway:

• Decide on a regular emailing schedule that suits you.
• Stick to your schedule to build consistency and audience expectation.
• Regular practice improves your email marketing skills over time.

Opening: Incorporating relatable stories in emails builds trust and rapport with your audience. Quote:

"All these small stories that are hyper relatable... That is a story that tells you something relatable. Oh, I remember a time when I was stuck in a place where I was really too hot. It's not inspiring, but it's relatable."

Takeaway:

• Share everyday experiences to connect with your readers on a personal level.
• Relatable stories evoke emotions, making emails more engaging.
• Authenticity in storytelling fosters trust and loyalty.

Opening: Varying email lengths keeps your audience interested and engaged. Quote:

"Not all emails have to be really long, not all emails have to be super short. They can be a variety, and it's that variety that keeps your audience interested... If you are predictable, you're ignorable."

Takeaway:

• Mix up the lengths of your emails to maintain reader interest.
• Prevent predictability to avoid being overlooked.
• Experimenting with length can reveal what resonates with your audience.

Opening: Personalizing emails as if writing to a friend increases engagement and response. Quote:

"Imagine I'm sending an email just to my friend Brian... And then write the email that you would write to them if you were recommending what it is that you do... Then you go back... and clean it up, so it's not too specific."

Takeaway:

• Visualize a specific person when writing emails to make them more personal.
• This approach helps your emails feel one-on-one, enhancing connection.
• Adjust the email to suit your broader audience while retaining the personal feel.

Opening: Writing emails in a conversational tone helps build trust and engagement with your audience. Quote:

"When you write, I just want you to write how you speak. Write as you speak, type as you talk. And... when people read anything... we hear the words in our heads. So if someone reads your words and they hear your words in their head... the level of trust... goes up."

Takeaway:

• Use a natural, conversational tone in your emails.
• Avoid sterile, overly professional language that lacks personality.
• Writing as you speak enhances relatability and trust.

Opening: Sending emails, even imperfect ones, is more beneficial than not sending any at all. Quote:

"Sending bad emails, like bad emails that you've actually sent. Will get you more reward than incomplete emails that you don't send... Those emails can never make a sale."

Takeaway:

• Don't fear imperfection; take action by sending your emails.
• Unsent emails have zero chance of generating results.
• Each sent email is an opportunity to learn and improve.

Opening: Starting your email marketing now ensures you continually improve and maximize future results. Quote:

"The good news is when you are sending these emails. If you send an email today... the good news is today is the worst you're ever gonna be, right? You're only ever gonna get better. Today is the worst at this you're ever gonna be. So the sooner you start, the better."

Takeaway:

• Begin emailing now to start the learning and improvement process.
• Delaying only postpones your growth and potential success.
• Practice leads to better performance over time.

Opening: Repeating core messages is crucial to successful email marketing campaigns. Quote:

"Red Bull, all they do every single time they run an ad is they find a brand new way of dressing up the message Red Bull gives you wings with a new story, a new plot. Basically their job when they're creating new ads is to find new ways of dressing up the story that Red Bull gives you wings."

Takeaway:

• Use different stories or angles to convey your core message in emails.
• Consistency in messaging helps build brand recognition and trust.
• Repetition reinforces your main value proposition creatively.