Making your emails different from typical spam can increase engagement and response.

'I get junk texts all the time about, uh, I'll buy your car. Um, and with, you know, no exception, they're all garbage and I, I can see it. But for some reason, you know, like, I ended up sticking this to my fridge for a couple of days just to like, keep, uh, seeing, yeah, no, not just in case, but to, to like appreciate the copy, you know.'

Takeaway:

• Differentiate your emails from common spam.
• Provide value or unique content to capture attention.
• A well-crafted message can engage recipients.

The PS section can be used to introduce additional offers to your recipients.

'PS is actually kind of interesting cause if you sell a car, you need another one. so mentioning your new lease is, OK, fine, but the PS I would have used is like, uh, PS, um. Just bought a year and then model, and paid blank thousands of dollars for it, um. I think you'd see something similar.'

Takeaway:

• Use the PS to introduce related offers.
• Anticipate the recipient's next need.
• Cross-selling can increase overall conversions.

Anticipating and addressing potential concerns can make your emails more effective.

'I am required efforts in order to figure out like how much are you going to buy it for like how much are you willing to pay me for like am I gonna waste my time phoning you or not? That I think is not addressed in this letter and to me that's the thing that makes me move so. That wouldn't work.'

Takeaway:

• Provide key information to reduce friction.
• Address potential questions upfront.
• Make it easy for recipients to take the next step.

A clear and visible call to action is crucial in driving response from your emails.

'I really want, that's a call to action. We really want you to call us.'

Takeaway:

• Highlight your CTA to draw attention.
• Make it clear what action you want the recipient to take.
• An effective CTA can increase conversion rates.

Being clear and addressing objections upfront can improve email effectiveness.

'They kind of just went right out of the gate and said it. I just like no room for confusion about what this is about, um, and I like that and I appreciate it.'

Takeaway:

• Be direct about your offer to prevent confusion.
• Address potential objections in your email.
• Clarity can increase engagement and response.

Sending emails to the right audience is crucial for campaign success.

'So here's the thing, if I have a car right now, I'm not planning on selling it, and I receive this offer go straight to trash bin, right? If I put my car like I want to sell my car and I'm not getting any offer, and I receive this, of course I'm going to, you know, phone or give it full.'

Takeaway:

• Target emails to recipients who are interested in your offer.
• Irrelevant emails are likely to be ignored.
• Proper audience targeting increases response rates.

Making emails appear less like standard marketing materials and more personal can improve engagement.

'I think what they've done here is they, yeah, they tried to do like the custom first line approach where it's like, hey, it's me reaching out to you specifically. And in direct mail, this is, I think what it looks like is, is the, the correct font, um, the highlighted circle that's like lopsided pink highlight, that's not you, right? So it's around the phone number correct.'

Takeaway:

• Emails that look personal can stand out.
• Avoid overly polished designs that seem like marketing.
• Simple, personalized touches increase appeal.

Personalizing emails with specific details can increase engagement and response rates.

'I think that's the list that that uh this was used on, by the way, because uh there's a dealership affiliation, and they knew exactly what car to mention uh in the first line here, right? So it could be like at the blank year mark, everybody gets this outreach and we're gonna to personalize it with a model, uh, a name. And that's about it.'

Takeaway:

• Use specific details about the recipient to make emails more relevant.
• Personalization makes messages feel more individual.
• Leveraging data can help tailor your outreach for better results.

The PS section can be a powerful tool in email marketing, but is it still effective today?

'I actually, I think the PS could stand to see a few different tests, um, but I like that they included one, and I think that's a, that's an interesting weird thing that the PS continues to be relevant. Like that's that hasn't gone away.'

Takeaway:

• Including a PS can draw attention to important information.
• Testing different PS content can improve response rates.
• Traditional techniques like PS remain effective in modern email marketing.

Crafting concise email messages can improve engagement and response rates.

'I wonder what this line is actually adding like 'I may have a buyer for this vehicle'. Like if you remove it, honestly, it's actually more powerful.'

Takeaway:

• Removing unnecessary lines can strengthen your message.
• Keep your copy focused on the main value proposition.
• Avoid adding statements that may confuse the reader.