Opening: Adapting to changes in the online business world is essential for continued audience growth.

'Because let's be real, the online business world moves fast and what works like a charm in 2022 might be fucking dead in the water in 2025.'

Takeaway:

• Stay updated with current trends and adapt your strategies accordingly.
• Regularly evaluate the effectiveness of your marketing tactics.
• Be willing to pivot when previous methods no longer yield results.

Opening: More effort doesn't always equate to better results in audience growth; strategic clarity is more effective.

'If your audience isn't growing right now, it doesn't mean you're failing. It might just mean that you're being invited to pause, pivot, or simplify because the audience isn't built by hustling harder. It's built by getting clearer, bolder and more strategic with how you show up and what you say.'

Takeaway:

• Reassess your strategies instead of increasing your workload.
• Focus on clarity and boldness in messaging.
• Implement strategic actions rather than indiscriminate effort.

Opening: Recognizing when to focus on nurturing existing relationships rather than seeking new audience growth can be beneficial.

'Also, can I say this? Sometimes your audience isn't growing because you're in a nurture season, not a growth one. That's OK too. Make sure you're going inward and see what kind of season you are in at the moment.'

Takeaway:

• Accept that not all periods are for aggressive growth.
• Focus on strengthening connections with your current audience.
• Prioritize your well-being and business needs over pushing for visibility.

Opening: Understanding your audience's language and needs through market research improves your messaging effectiveness.

'And then number 5, do some market research. [...] Go out there and fucking ask your people. Literally, run a survey, open a few DMs, start a conversation in your stories, jump on Zoom and talk to a human.'

Takeaway:

• Directly engage with your audience to learn their challenges and desires.
• Use the language your audience uses to describe their problems.
• Tailor your messaging to resonate more deeply with your ideal clients.

Opening: A clear and focused call to action (CTA) is essential in guiding your audience towards engagement and conversion.

'Number 4, I want you to audit the hell out of your call to action. [...] Is there one clear action that you're asking people to take, or are you throwing 7 fucking links at them and hoping for the best? Let me be clear, clarity, convert.'

Takeaway:

• Review all your platforms to ensure a single, clear CTA.
• Simplify options to avoid overwhelming your audience.
• A focused CTA increases the chances of conversion.

Opening: Quality over quantity in collaborations can significantly impact your email list growth by reaching the right audience.

'Number 2, do one high-quality collaboration, not 5 fucking bundles, not a summit and a giveaway in a random guest expert spot, one strategic collaboration that gets you in front of warm, aligned, already trusting you audience.'

Takeaway:

• Choose collaborations that align closely with your brand and audience.
• High-quality collaborations can provide access to a warm, trusting audience.
• Focus your efforts on partnerships that offer the most strategic value.

Opening: If your audience growth has plateaued, asking the right questions can help identify the cause.

'So let's go over some questions to get you unstuck. Here's what I ask my clients inside my membership, the Growth Club, or even my mastermind every single time they tell me, Kylie, my audience just isn't growing anymore.'

Takeaway:

• Re-examine who your ideal client is and whether you're meeting their needs.
• Identify where your ideal client spends time and engage them there.
• Ensure your lead magnets and messaging align with what your audience wants.

Opening: Trust is at an all-time low, impacting how audiences respond to marketing efforts. Understanding this can help you adjust your strategies.

'Here's the real reason that these strategies aren't converting like they used to. Trust is lower than ever. We're in what some are calling a trust recession. People are skeptical, overmarketed to, and tired of being sold to by strangers who don't give a shit about them.'

Takeaway:

• Build genuine relationships with your audience to increase trust.
• Avoid generic marketing tactics that don't foster connection.
• Focus on personal, authentic communication over polished, impersonal strategies.

Opening: Simply being visible isn't enough; being strategically visible to the right audience is key to growing your email list.

'So I want you to ask yourself, are you being seen by the right people, the ones who actually need what you have to offer? Are you guesting on podcasts that attract your ideal client or are you just saying yes to every opportunity? Are you choosing bundles or collaborations that feel aligned, or are you jumping into whatever lands in your inbox?'

Takeaway:

• Focus on appearing in places where your ideal clients are present.
• Be selective with collaborations and opportunities to ensure alignment.
• Strategic visibility leads to effective audience growth.

Opening: Having an effective lead magnet is crucial for email marketing success. It's important to offer something that your audience genuinely wants.

'Number one, is your lead magnet pulling its weight? Are you offering something your audience actually wants, or are you offering something that you think they should want? If it is too broad, too fluffy, or has no clear connection to what you sell, people are going to scroll on by.'

Takeaway:

• Ensure your lead magnet solves a real problem your audience knows they have.
• Make your lead magnet specific and directly connected to your offer.
• Re-evaluate and refresh your lead magnet to align with your audience's needs.