Opening: LinkedIn's updated search features can significantly impact how marketers approach lead generation. Quote: “

I like that LinkedIn went this way, and I wonder if this is a sign of more of that to come. Maybe they're trying to compete with meta's advertising and they want to be able to, you know, grab different slices of markets that are beyond just the job title now.

” Takeaway: • The new features suggest LinkedIn is enhancing its marketing tools. • Marketers should stay informed about platform updates to leverage new capabilities. • Expanded targeting options can lead to more effective campaigns.

Opening: Extracting data from LinkedIn searches can enhance the efficiency of your email marketing efforts. Quote: “

All it needs to do is be able to export a basic search, which frankly, a lot of them do. And so the cool thing is, once you put into a CSV file, I think that's like starting point. You can enrich it with email addresses, you can queue it up for outreach.

” Takeaway: • Export search results to create targeted email lists quickly. • Enrich data to include contact information for outreach. • Streamline your campaign setup by automating data collection.

Opening: Targeting niche audiences is now easier by searching followers of specific events or movements. Quote: “

I had a consult with a client who wanted to reach... imagine CEOs that follow Burning Man, right, the event. That's almost an impossible list to build... It was like the heavens opened up and created this like creator filter, and I could just type in related people.

” Takeaway: • LinkedIn's creator filter allows marketers to reach highly specific audiences. • This enables campaigns targeting unique interests or affiliations. • Marketers can now access segments previously difficult to identify.

Opening: The creator filter can be a powerful tool for understanding your target market's interests and preferences. Quote: “

Imagine you phrase it this way, Jeremy, like, what if the, you know, the team at LinkedIn just gave you the keys to their database and they're like, all right, you can find anyone based on any search you want.

” Takeaway: • Use follower data to gain insights into the interests of your target market. • Tailor your products or services based on the influencers your audience follows. • This approach can inform content strategy and campaign planning.

Opening: Aligning your communication style with the creators your audience follows can improve engagement. Quote: “

...when you're actually following a specific content creator, the content creator usually has a sort of like style to communicate. So you know that if they are following Alex Hermozi, they're probably like the sort of like style that is like, you know, very laid back.

” Takeaway: • Understanding a prospect's preferred communication style helps tailor your messaging. • Referencing shared interests in outreach can build rapport. • Personalization based on follower data can increase response rates.

Opening: Building prospect lists based on followers is now more straightforward with LinkedIn's enhanced search capabilities. Quote: “

Well now it's actually really fun to do stuff like this... I can just take this basic search URL and export the people there.

” Takeaway: • Marketers can easily export lists of LinkedIn users who follow specific creators. • This simplifies the process of building targeted email lists. • Using tools to export search results enhances efficiency in campaign preparation.

Opening: LinkedIn's new feature brings back the psychographic targeting capabilities once available in Facebook ads. Quote: “

You're now bringing Facebook psychographics into the play for the first time in a while.

” Takeaway: • Psychographic targeting allows marketers to segment audiences based on interests and behaviors. • Using LinkedIn's follower data can replicate the detailed targeting once possible on Facebook. • This opens new avenues for personalized and effective email marketing campaigns.

Opening: Cross-referencing followers of multiple creators can refine your audience targeting to a niche segment. Quote: “

But then what if I did a second search to say, all right, show me those that also follow Tony Robbins or, you know, that like we know there or or Gary Vee, exactly, right? And so, if you could merge these, you would then have like two beliefs mapped to this buyer.

” Takeaway: • By overlapping followers of different creators, marketers can identify prospects with multiple shared interests. • This method refines targeting to those most likely to resonate with your message. • Cross-threading follower data enhances personalization and campaign effectiveness.

Opening: Knowing who follows your event speakers can significantly boost your event marketing efforts. Quote: “

One of the ways I've been using this approach is a client of ours is doing a physical event. They're like bringing a certain job title to an event. One of the things that opened up now is we can find everyone that is following the speakers.

” Takeaway: • Identify and invite LinkedIn users following your event speakers for higher engagement. • Leverage followers' existing interest to increase event attendance and relevance. • Build targeted invite lists based on followers of specific speakers or thought leaders.

Opening: Leveraging LinkedIn's new creator filter can revolutionize your email marketing campaigns by allowing precise targeting of prospects. Quote: “

Now you can search, you can search like creators. So I just plugged in, because Alex is a creator, of course. But you don't even have to be like that creator in order to come up.

” Takeaway: • Marketers can now target LinkedIn users based on the creators they follow, enhancing personalization. • This feature enables building prospect lists of users interested in specific influencers, improving outreach relevance. • Utilizing the creator filter can help recreate psychographic targeting similar to old Facebook ads.