Email marketing helps in building a business with integrity and lasting impact.

'You're building a real business, one with a heartbeat, one with integrity, one that is going to last, and that is brave work.'

Takeaway:

• Email marketing fosters direct relationships with customers.
• Authentic communication can set you apart from competitors.
• Focus on long-term relationships rather than quick wins.

Targeted visibility efforts are more effective than trying to appear everywhere.

'I don't show up everywhere, I show up where it counts. And I help my clients do the same, because visibility that works should not drain you, it should fuel you.'

Takeaway:

• Focus on platforms where your audience is most active.
• Tailor your visibility strategies to suit your strengths.
• Efficient use of resources leads to better engagement.

Consistent efforts in email marketing can accumulate to significant results over time.

'Podcasting has taught me that impact isn't always immediate, but it's always growing. This podcast has brought in coaching clients, collaboration invitations, mastermind members, summit speakers, and so many beautiful relationships.'

Takeaway:

• Regular communication builds strong relationships with subscribers.
• Patience is key; results may take time but are rewarding.
• Consistency enhances credibility and trust with your audience.

Honesty is a crucial element in connecting with your email subscribers.

'Emails let you say things that matter. It's not about algorithms, it's about honesty, and it's still, still the most powerful tool in my business.'

Takeaway:

• Being genuine builds trust with your audience.
• Honest communication can increase engagement and conversions.
• Focus on meaningful messages rather than algorithm hacks.

Aligning your email marketing efforts with your personal values leads to sustainable growth.

'You don't need to do it alone and you don't need to do what doesn't feel good. I would love to help you build a brilliant strategy that feels aligned and sustainable and feels good for you.'

Takeaway:

• Create email strategies that resonate with you and your audience.
• Avoid tactics that cause burnout or feel inauthentic.
• Sustainable practices lead to long-term success in email marketing.

Being memorable in your visibility efforts is more effective than being everywhere.

'Now, I know it's about being memorable, and that has nothing to do with dancing on reels. It looks like hosting Inside the Inbox, an audio-only summit that pulled in over 1100 new subscribers in season 1, 900 in season two...'

Takeaway:

• Focus on unique strategies that make your brand memorable.
• Engage in activities that align with your values and strengths.
• Leverage events and collaborations to grow your email list.

When it comes to visibility, producing more content isn't necessarily more effective.

'I actually have dialed back now on the podcast episodes. If you remember, I've been doing 2 per week for the last couple of months. And you know what? I looked at the data, I looked at the numbers, I looked at what you guys are listening to. And one is enough.'

Takeaway:

• Quality over quantity: focus on creating impactful content.
• Analyze your data to optimize your content strategy.
• Overloading your audience with content can be counterproductive.

Email marketing is essential for converting interested prospects into paying customers.

'Email is where connection turns into conversion. Your emails are where people go from interested to invested.'

Takeaway:

• Use email to nurture leads through personalized communication.
• Craft emails that guide subscribers towards making a purchase.
• Email campaigns should focus on building trust leading to conversion.

Using your genuine voice in emails can significantly increase engagement and trust with your audience.

'Templates will not build trust, but your voice, it will. The best performing emails that I've ever sent, I've written them from my heart. They've been messy, they've been raw. Or they've been real.'

Takeaway:

• Authenticity in emails fosters a stronger connection with subscribers.
• Personalized messages outperform generic templates.
• Don't be afraid to share real stories and insights with your audience.

In email marketing, the quality of your subscriber list is more important than its size.

'Your list does not need to be big, but it does need to be alive. A small engaged list will always outperform a cold list of 10,000 subscribers.'

Takeaway:

• An engaged audience is more likely to open, read, and act on your emails.
• Focus on building relationships rather than just growing numbers.
• Regularly nurture your list to keep it active and responsive.