Personalizing your emails can significantly increase engagement and build stronger relationships with your subscribers.

"Make sure that every new subscriber gets a personal welcome email. Share something behind the scenes, invite them to tell you where they're at. Start the conversation."

Takeaway:

• Use subscribers' first names to personalize your emails.
• Include behind-the-scenes content to build connection.
• Encourage replies to turn emails into conversations.

Immediate engagement after a surge in subscribers ensures that new audience members remain interested and connected.

"It's not a launch issue, it's a relationship issue. You wouldn't meet someone once, ghost them for months, and then ask them to invest in your signature offer."

Takeaway:

• Engage with new subscribers promptly to build relationships.
• Maintain consistent communication to nurture trust.
• Avoid long periods of silence that can weaken the connection.

Generating engaging email content doesn't have to be complex; simplicity can be highly effective.

"The bottom line is nurture doesn't have to mean 52 weeks of mapped content, but it does mean showing up. It means being in their inbox when you're not selling."

Takeaway:

• Focus on consistent, authentic communications over elaborate campaigns.
• Share stories, insights, and value to keep subscribers interested.
• Simplicity and authenticity can outperform overcomplicated strategies.

If you've fallen out of touch with your email list, there are ways to reignite the relationship and get them engaged again.

"There’s a whole module in there about relationship-based nurture, including how to write re-engagement emails, how to repurpose content from your podcast or blog, and how to use simple frameworks that save you time."

Takeaway:

• Utilize re-engagement emails to reconnect with inactive subscribers.
• Share valuable content to remind them why they joined your list.
• Encourage interaction to rebuild trust and interest.

Crafting your emails as if you're speaking to one person can make your messages more personal and impactful.

"Don't write to your audience. Write to her. That one woman who's thinking about giving up, that one woman who's craving some clarity, that one woman who needs to feel seen and not sold to."

Takeaway:

• Personalize your messaging to resonate deeply with individual subscribers.
• Focus on addressing specific pain points and needs.
• Create a stronger connection by making each subscriber feel seen and understood.

Converting subscribers into enthusiastic supporters requires consistent nurturing and genuine relationship-building.

"Start nurturing the ones you already have. Your people are waiting to hear from you. Please, for the love of Taylor Swift, do not keep them waiting."

Takeaway:

• Treat subscribers as individuals, not just numbers.
• Show up consistently with valuable and authentic content.
• Build trust by engaging with your audience on a personal level.

Making a strong first impression with new subscribers is essential for building a lasting relationship and encouraging engagement.

"Having something to welcome people in, set expectations, and start that relationship off on the right foot is key."

Takeaway:

• Send a personalized welcome email immediately after they subscribe.
• Reference where they came from to make them feel seen.
• Provide valuable content and invite them to start a conversation.

Focusing on nurturing your current subscribers can have a greater impact on conversions than constantly seeking new ones.

"Not all email lists convert, even when they're growing. And I wanted to call that out with love, but also with honesty. It is not your open rate. It is not your magnet and no, it's not the size of your list either. The real problem I see far too often is that you haven't nurtured the relationship."

Takeaway:

• Build relationships with existing subscribers instead of only chasing new ones.
• Engage your audience regularly to maintain their interest and trust.
• Effective nurturing leads to higher conversion rates from your current list.

Deciding between sending a detailed welcome sequence or a single 'Start Here' email can impact how effectively you engage new subscribers.

"I had a 'start here' email instead of a full welcome sequence. Now, I know you've heard me talk about welcome sequences before, and honestly, they do still have their place, but right now, I'm testing something new, a single start here email that gives my new subscribers everything they need to hit the ground running."

Takeaway:

• Consider a single 'Start Here' email to quickly engage new subscribers.
• Provide curated resources and personal insights to build connection.
• Invite subscribers to reply to encourage engagement and conversation.

Nurturing new email subscribers is crucial to building trust and converting them into loyal customers.

"Because trust has a shelf life and if you're not showing up soon after somebody joins your world, the connection goes cold and so do your sales."

Takeaway:

• Reach out to new subscribers promptly to build and maintain trust.
• Avoid ghosting your new subscribers after they join your list.
• Implement a nurturing strategy immediately to keep your audience engaged.