Aligning your actions with your goals leads to better outcomes.

"There is great, immense power in saying no... when you know, no, this isn't in alignment with what I want to do, where I want to go."

Takeaway:

• Ensure that your marketing efforts align with your business vision.
• Regularly reassess opportunities to confirm they fit your objectives.
• Alignment brings clarity and effectiveness to your campaigns.

Creating your own content can strengthen your brand and influence.

"But 2025 was the year of Liz's content. If I was still doing that many interviews... there's no way I could do this."

Takeaway:

• Invest time in producing original content to grow your audience.
• Limit external commitments to focus on your content strategy.
• Building your own platforms enhances control over your messaging.

Concentrating on your main products can yield greater success than spreading yourself thin.

"Saying no has helped me turn down client work so that I could build the membership."

Takeaway:

• Prioritize developing your key offerings for long-term growth.
• Avoid distractions that take away from building your core business.
• Say no to opportunities that don't align with your main goals.

Upholding your schedule ensures balance and prevents burnout.

"I wanted to do it in August or September... Somehow, my lowering my boundaries, forgetting that I have power to say no."

Takeaway:

• Stick to your availability to maintain work-life balance.
• Resist pressure to accommodate others at the expense of your well-being.
• Clear communication about your schedule helps set expectations.

Embracing abundance can open up better opportunities and improve your marketing outcomes.

"But the abundance mindset says... there will be other doors that will open for you, and they will probably be better."

Takeaway:

• An abundance mindset encourages you to focus on quality over quantity.
• Trusting in future opportunities allows for better decision-making.
• Positive thinking can enhance your marketing strategies.

Rest periods can rejuvenate creativity and improve marketing performance.

"Being on Survivor made me realize I don't actually have to work in the summer... I didn't work in the summer."

Takeaway:

• Scheduled breaks prevent burnout and enhance productivity.
• Time off can provide new perspectives for your email campaigns.
• Planning ahead allows you to maintain consistency even when away.

Operating from scarcity can lead to burnout and dilute your marketing effectiveness.

"I've gotten off track and I've lost sight of my boundaries... I've been living in this scarcity mindset... So I've been saying, yes, yes, yes, yes, yes to everything."

Takeaway:

• A scarcity mindset can lead to overcommitment and stress.
• Focus on abundance to make better strategic decisions.
• Uphold boundaries to maintain quality in your marketing efforts.

Maintaining trust with your subscribers is crucial; over-promotion can harm that relationship.

"I don't want to be constantly emailing my list with all these summits... I don't want a requirement."

Takeaway:

• Be selective with promotional emails to avoid overwhelming subscribers.
• Prioritize content that provides genuine value to your audience.
• Set policies for promotional partnerships that align with your email marketing goals.

Many marketers feel obligated to comply with promotional requirements, but flexibility is possible.

"For example, I do a lot of summits... these summits, they want you to send 3 solo emails... Did you know you can negotiate that? Did you know you can just say no?"

Takeaway:

• You can negotiate promotional commitments to align with your email strategy.
• Protect your email list from over-promotion by setting clear boundaries.
• Assertiveness can lead to mutually beneficial agreements without overextending your resources.

Understanding the power of saying no can significantly impact your business growth.

"But if I would have said yes to the client work, who knows what I would have said yes to, that wasn't fully in alignment with the way I wanted to build my business."

Takeaway:

• Saying no to misaligned opportunities allows you to focus on what truly matters.
• Prioritize activities that align with your business goals to drive growth.
• Establish boundaries to maintain control over your time and energy.