Adopting a strategic approach can lead to positive feedback and deeper relationships with subscribers.

"I had replies to these emails that they said, OK, I'm not your target market... but I really, really enjoyed hearing about it... I even deepened the relationship. An extra bonus was people gained much more clarity around what I'm actually offering."

Takeaway:

• Strategic emails can engage even those who aren't ready to buy.
• Clear communication helps subscribers understand your offers.
• Positive feedback indicates stronger connections with your audience.

Ensuring your sales methods align with your values can make your marketing feel authentic and comfortable.

"I have to do it in a way that doesn't feel awkward to me... It's just an invitation. They can take me up on it, or they can wait... But I see it is my responsibility to let them know there is help if they want to. This is my responsibility. If they take me up on it, it's theirs."

Takeaway:

• Aligning sales with values creates comfort and authenticity.
• Respecting subscribers' choices maintains trust.
• Viewing sales as responsibility helps frame marketing efforts.

Creating email campaigns that can be reused saves time and improves future marketing efforts.

"And also, I built an asset because now I can take that overture campaign... It is planned for this launch again... They get to know the accelerator as a solution for their problems on an automated basis."

Takeaway:

• Reusable campaigns provide efficiency for future launches.
• Automation introduces offers to new subscribers consistently.
• Building assets enhances long-term marketing strategy.

Implementing strategic email campaigns can significantly improve your launch results.

"It was actually the best launch ever I had. So I had more people joining than ever before... They responded to me and say, OK, this is so interesting, but for whatever reasons, it's not the right time. Please inform me when your cart opens again."

Takeaway:

• Strategic campaigns can increase enrollments and revenue.
• Positive responses include interest from future customers.
• Effective email marketing can build momentum for future launches.

Viewing sales as invitations rather than hard sells can help maintain trust and integrity with your email subscribers.

"I think of sales as invitations. I don't think like, when I'm making a sale, this is not about me. This is about them. They want to solve a problem... Everything I can do to help them make the next step towards a better life is an invitation I want to extend to them, but I have to do it in sync with my own values. I'm not someone who beats someone else with the offer over the head."

Takeaway:

• Treating sales as invitations respects your subscribers' autonomy.
• Maintaining integrity in your offers builds long-term trust.
• Aligning sales approaches with personal values enhances authenticity.

Combining an Overture campaign with a Time Lord campaign can effectively introduce your offer and create urgency, leading to increased sales.

"I think it was a Time Lord campaign that you told me to combine both together and having the Time Lord follow up until cart close... And the powerful thing about the Time Lord campaign is it very much says, hey, the cart is closing at this day and it creates an irrefutable expiry date on the thing..."

Takeaway:

• Combining campaigns can create a smooth transition and urgency.
• The Time Lord campaign adds a clear deadline, motivating action.
• This strategy can lead to higher engagement and sales.

Introducing an Overture campaign can smoothly transition your subscribers into learning about your offers without feeling abrupt.

"You helped me come up with a sequence, which was the overture... where I have a six-part email where I'm introducing that offer in a way that is still entertaining."

Takeaway:

• An Overture campaign introduces your offer gradually to your subscribers.
• It prepares your audience for a launch, increasing engagement.
• It maintains entertainment value while promoting your product.

Incorporating storytelling into your emails can engage your subscribers and keep them interested.

"I'm always writing story-based, so a short story, how does it relate to their dream practice, what they can do right now to go the next step. So this was valuable and it was nice."

Takeaway:

• Storytelling can make your emails more engaging and relatable.
• Sharing stories helps build a connection with your audience.
• Using stories relevant to your audience's needs keeps them interested.

Sending daily emails is great, but without a strategic approach, it might not move your subscribers toward becoming customers.

"I entertained people on my email list... but it didn't move them along the way, actually. It was like, and there was no strategic approach. I was, when I had a launch, I also wrote about, yeah, I'm having a launch now, but it came like out of the blue."

Takeaway:

• Without a strategy, your emails may not lead subscribers toward your offers.
• Planning helps in preparing your subscribers for launches.
• A strategic approach can increase the effectiveness of your email marketing.

Switching from social media to email marketing can provide a more enjoyable and effective way to connect with your audience.

"I've been on social media for years. I've done that game. I've played it well, but I didn't really enjoy it much. So I'm an author... I love to write. And so I was like, if I can just write to my people, this would be so much more enjoyable for me as well."

Takeaway:

• By focusing on email, you can engage with your audience in a medium that aligns with your strengths.
• Email allows for more personal and direct communication than social media.
• Enjoyment in your marketing approach can lead to better consistency and results.