Innovative experiences can set you apart and attract clients.

"I want you to think about and get creative on how can I give people the experience and the feeling of actually being a paying client."

Takeaway:

• Design unique ways for prospects to sample your offerings.
• Creativity in marketing experiences can boost engagement.

Expanding your email list increases opportunities for conversions.

"So there are 23 different ways that you can build your email list that I shared in 12 minutes...23 different places you can find new people."

Takeaway:

• Regularly seek new channels to grow your audience.
• Diverse list-building strategies can lead to more sales opportunities.

Letting prospects experience your service ensures alignment and reduces dissatisfaction.

"Sometimes we're gonna try something out and we don't like it...if you come on to buy my coaching calls and you realize I swear a lot...this is not the place for me."

Takeaway:

• Experiential sampling helps prospects self-select if they're a good fit.
• Reduces future complaints by aligning expectations upfront.

Providing actionable content that yields results builds credibility.

"Another really good way of helping people experience what it's like is to actually get them some results...they could be just some kind of small result...and that allows them to experience what it's like to be a client."

Takeaway:

• Offer solutions that deliver quick wins to prospects.
• Demonstrate your expertise by enabling tangible results.

Sharing excerpts from coaching sessions can give prospects an authentic feel of your services.

"You might send out an excerpt of a recording from a coaching call...Showing people little clips from one of your coaching calls lets them go, oh, that's what it's like to be there."

Takeaway:

• Use real session snippets to showcase your coaching style.
• Authentic content helps prospects decide if your service suits them.

Treating your lead magnets with respect reflects the quality of your offerings.

"When you give away a free lead magnet and you just sort of frivolously toss it to them and there's a link in an email or on a page, and you give it no gravitas...You are not giving them an experience of what it's really like to be a customer of yours, which is not good."

Takeaway:

• Ensure your lead magnets provide real value to impress prospects.
• Use lead magnets to offer a glimpse of your customer experience.

Offering low-cost or free trials lets prospects test your offerings with minimal risk.

"You've got open days, next one is trials, right? So that could be like a free session like that. It could be like a $1 trial into a membership or a $5 trial...it has to feel close to free."

Takeaway:

• Trials reduce barriers to entry for new customers.
• They allow prospects to experience value before fully committing.

Hosting an 'Open Day' allows potential clients to experience your service firsthand.

"We've done this for years, and I call it an open day. I literally have an entire email campaign called an open day where I say, hey, we've got one of our members Q&A sessions. It's coming up next week. Would you like to come along as my guest?"

Takeaway:

• Invite prospects to live sessions to showcase your expertise.
• Use Open Days to build trust and demonstrate value directly.

Allowing prospects to experience your product can significantly increase conversion rates.

"The best way of getting someone to decide to buy, not to sell to them, but to get them to decide to buy of their own fruition, is to get them to experience what is it like to actually be a customer of yours."

Takeaway:

• Letting customers try your product builds trust and desire naturally.
• Experiential marketing can lead to higher engagement and sales.

Building trust and desire in your audience can significantly boost sales without hard selling.

"There is one really simple way that you can build an enormous amount of trust at the same time as building a huge amount of desire in people so that they want to buy from you. So much so that you kind of almost don't even really need to sell at all."

Takeaway:

• Provide experiences that allow customers to perceive your value directly.
• Reduce the need for aggressive selling by building trust through genuine interactions.