Boost Marketing Performance with AI Tools

Discover how AI enhances marketing strategy, copy, and automation with Robbie Fitzwater.

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Can AI Be Your Thought Partner?

Beyond tasks, AI can serve as a thought partner or even for personal reflection.

'I actually read something that people are using it, using the tools as like therapists, like feedback for therapy and I thought I think it's amazing they do one my one of my friends, no, I use it as a therapy and it's like it's up there. It's amazing like I didn't expect it to be this amazing and there is this prompt that is called three hard questions'

Takeaway:
  • Explore AI for personal growth and reflection.
  • Use AI as a non-judgmental thought partner for brainstorming or self-improvement.
  • Understand the potential of AI in diverse roles beyond traditional tasks.

How to Integrate AI into Team Workflows?

Integrating AI into team processes can enhance efficiency. Building AI into your systems can streamline tasks.

'And then the 4th step, and this is where, like, I'm, we're always working on this as a team, like our team does communicate around like, hey, how do we do this? How do we get better at this? How do we build more tools to kind of like make this process more seamless? And so this is where, like, hey, We have a fleet driving for us, and it's, it's wonderful'

Takeaway:
  • Implement AI tools as part of standard team workflows.
  • Collaborate on building and improving AI tools for team use.
  • Enhance overall productivity by integrating AI into processes.

What are AI's Limitations?

While AI is powerful, sometimes it fails. Understanding its limitations is important.

'And she's like, 5 minutes in, I'm getting text messages like, oh my gosh, this is the coolest thing I've ever seen. This is amazing. And like 10 minutes in, she's like, it just lied to me so bad. I hate this. I never touch this. It was just like, like this like giant swing of emotions of like, ok, um, I'm sorry'

Takeaway:
  • Be cautious of AI's tendency to generate incorrect or fabricated information.
  • Always verify AI-generated content, especially factual data.
  • Recognize that AI tools have limitations and can make mistakes.

How Can AI Improve Your Negotiation Emails?

Writing effective negotiation emails can be challenging. AI can help frame messages strategically.

'This is another kind of way I've used it where I was, we were negotiating like talking with our talking with our office, like the, the group we, we rent an office from, and again, negotiation is always one of those things. So it's really wonderful because like, again, the Midwestern in me hates that. And I need some help sometimes. So this was just another way to just like help push my thought process a little bit farther'

Takeaway:
  • Use AI to craft strategically worded negotiation emails.
  • Let AI help in framing messages to achieve desired outcomes.
  • Improve your communication effectiveness with AI assistance.

Can AI Help with Personal Decisions?

AI isn't just for work—it can assist with personal choices too.

'We used like LOM's like, hey, um what's it, what's like a classic name that matches kind of the context of August, um, for, for a boy to be named in 2023, um, in the top 800, so like there's some context for the name, but not in the top 200, not to be like overused and like basically. What, what are some options that would be appropriate? And where we have like such a broad list at first, it helps us like narrow those down, and it takes, it took things from like really, really abstract, and it helped us kind of like understand some of the context behind some of those names'

Takeaway:
  • Use AI to generate ideas and narrow down options for personal decisions.
  • AI can provide suggestions based on specified criteria.
  • Enhance your brainstorming process with AI assistance.

Should You Let AI Edit Your Emails?

Ensuring emails are error-free is essential. AI can act as an extra pair of eyes in the editing process.

'So like checking emails, like, like I said, not the most valuable use of our strategist's time. So like checking every link in every email. So like, when we, when they're doing that, like I personally, I feel like I'm just like burning money and I, I don't like that. So yeah, we want to have our like link checker bot look through all the links in here. We may have our copybot copy editor bot, like copy edit the copy edit the each email to make sure that there's no typos, there's no issues'

Takeaway:
  • Utilize AI tools for proofreading and editing email content.
  • Save time by automating the copy editing process.
  • Ensure higher quality emails with AI-assisted error checking.

How to Analyze Surveys with AI?

Analyzing large volumes of survey data can be overwhelming. AI can assist in identifying themes and insights quickly.

'So one thing we do a lot, especially on the onboarding side with new clients, we have, we do a lot of survey. A lot of like asking, asking things. But when we have surveys with like hundreds and hundreds of answers, like it can be overwhelming. So like we creating, like we have a tool that we use like, hey, can you help me identify common themes in the survey? And we use the same tool every time we do a sur, like have a survey from, from a group, like we're putting it into there and it's helping us find common themes'

Takeaway:
  • Use AI to process large sets of survey responses.
  • AI can identify common themes and categorize data efficiently.
  • Implement AI tools to gain deeper insights into customer feedback.

Can AI Enhance Email Graphics?

Eye-catching graphics can boost email engagement. AI tools can help create unique visuals efficiently.

'So this is another area where I think it's kind of cool and our creative team has been able to use it in some unique ways. So this is kind of where like it's taking something and making it better. We have like, so one of our clients is a coffee brand and they're wonderful group... So we brainstormed and talked through like what this could look like, what it would do. The coffee's called Christmas Vacation. We wanted to kind of like evoke nostalgia around like the movie Christmas Vacation. And our creative director was like, hey, I want to play with this. I want to have some fun with this, like, can you create, like, we started with just an image. Can you create, put this against the snowy landscape... So like using multiple layers and multiple different AI tools in this one piece of creative, they turned this into something that this brought to brought to life a gif, that kind of like brings to life that kind of like the context around Christmas vacation and has that life, that, that house lining up like and kind of that like bright shine like kind of cool experience'

Takeaway:
  • Use AI tools to create complex, engaging visuals for email campaigns.
  • Combine multiple AI tools for layering and animation effects.
  • Leverage AI to produce professional-quality creative content efficiently.

How to Improve Proposals with AI?

Crafting effective proposals is vital but can be challenging. Using AI as a thought partner can enhance proposal quality.

'So this is kind of where like AI is kind of riding in the passenger seat with you. Um, and again, it's right there with you, you're at equal, equal playing field and you like, are looking at it like, hey, this is a trusted partner. I want to use this as a, as a great way to like make, make what I already have much better. So, hey, I am writing a proposal. Like, I want to know, does this proposal have everything I need and, and like, is this, is this like pricing right? And like, is somebody who owns like a, like an email agency, like, that can be challenging sometimes'

Takeaway:
  • Use AI to review your proposals for completeness.
  • Let AI suggest additional content or check pricing structures.
  • Enhance the quality of your professional documents by leveraging AI as a critical observer.

How to Automate Email Link Checks?

As email marketers, preventing errors in campaigns is crucial. Automating link checking can save time and reduce mistakes.

'Created a custom chat GPT module to basically take an email and check the links, like render each link in the email. Tell me if it's a button, if it's a text, if it's a hyperlink, tell me if it's an image, what that link is, where it lands, and give me a description of what it's doing, and I can do that for every email where like as opposed to checking each individual hyperlink, like, like clicking on each individual link to make sure it's going where it's going. We can do that through this tool and it's, it's really easy to do because like I just grab, I download the email file from, from Gmail and then I upload it here and it'll do everything for me from there'

Takeaway:
  • Use AI tools like ChatGPT to automate link checking in emails.
  • Save time and reduce errors by letting AI analyze email code and extract link details.
  • Implement custom AI modules to streamline tedious tasks in email marketing.

Episode Info:

Title:
AI in Marketing: Smarter Strategies, Better Results
Episode Link:
Keywords:
AI, marketing strategy, automation
Episode Air Date:
May 27, 2025

Podcast info:

Show Name:
Email Einstein
Author:
Vira Sadlak and Andriy Boychuk
Owner:
Vira Sadlak and Andriy Boychuk
Category:
Business

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