Personalization increases engagement, and leveraging social profiles can help tailor your messages.

"I take my Google Doc and I put it on the left side of the screen and I put, take the person's LinkedIn profile and put it on the right side of the screen. ... So, you can really write to these people..."

Takeaway:

• Use LinkedIn profiles to gather insights about your prospects.
• Personalize emails based on their interests and professional goals.
• Stand out by showing you've done your homework.

Human-sounding emails are more likely to engage recipients than automated or templated messages.

"You're gonna write an email like a person. You're not gonna get caught up in, uh, deliverability. You're not gonna get caught up in what tools to buy."

Takeaway:

• Write emails in a conversational tone.
• Avoid overcomplicating with tools or jargon.
• Focus on building genuine connections with recipients.

Sending too many emails too quickly can harm your deliverability. Starting with a small volume helps maintain email health.

"The problems really comes with volume. Like you're not going to be penalized for sending 10 emails or like 20 emails total, but as you're going to grow, then you're going to need to learn more things."

Takeaway:

• Begin with a low volume of emails to avoid spam filters.
• Gradually scale up your outreach as you learn more.
• Focus on best practices to maintain high deliverability rates.

Different prospects may respond to different types of calls-to-action; varying them can improve response rates.

"If you're running short on ideas, you could try to vary your call to action. So instead of asking for a call, you could ask for ... can I send you a video?"

Takeaway:

• Experiment with different calls-to-action to see what resonates.
• Offer alternative communication methods like video or phone.
• Adapting your approach can accommodate different prospect preferences.

Offering value in your follow-up emails can re-engage prospects and build trust.

"This is where you want to give as much value as possible to this recipient. ... So I call this trial as a gift."

Takeaway:

• Use follow-ups to provide meaningful value related to your service.
• Consider offering a free sample or trial to showcase your capabilities.
• Tailor the value to the recipient's needs to increase interest.

A clear and simple call-to-action increases the chance of your recipient responding.

"When you ask the follow-up, sorry, the call to action, just make it super easy. ... So instead of asking for a 30-minute call, just say, you know, is it worth revisiting?"

Takeaway:

• Make your call-to-action simple and easy to respond to.
• Avoid open-ended requests like "Let me know if you're interested."
• Encourage quick replies by reducing the effort required from the recipient.

Personalization increases response rates, and starting manually helps you craft more genuine messages.

"Don't try to automate too quickly. Like don't use a tool for now. Just go in your Gmail interface ... and try to be a bit personalized."

Takeaway:

• Start by sending emails manually to understand what resonates.
• Personalize each email to the recipient to improve engagement.
• Avoid relying on automation too early in the process.

Your existing CRM can be a goldmine for generating new opportunities without extra costs.

"So, if I was in your shoes, go to your CRM and just look at the last 18 months. You've had leads come in already that didn't buy. ... You've already got their email, just cheat code, just grab those 14."

Takeaway:

• Revisit past leads who showed interest but didn't convert.
• Use existing data to jumpstart your outreach efforts.
• Saves time and resources compared to finding new prospects.

Building a smaller, highly targeted list can be more effective than trying to reach everyone. It makes personalization manageable and improves engagement.

"Don't get overwhelmed. You just need 20, 30, maybe even. ... It's a whole lot easier to build a great list that's small."

Takeaway:

• Focus on quality over quantity when building your email list.
• A small list allows for better personalization and higher engagement.
• Avoid the temptation to buy lists; build your own for better results.

Identifying your ideal customer is crucial to the success of your email campaigns. Focusing on the right audience increases your chances of conversion.

"Step one is defining your ICP, your ideal customer profile. ... All you have to do is take a look at who's bought lately. And go find what I call lookalike buyers. People that are in the same industry, people that have the same job title, work at a company about the same size."

Takeaway:

• Start by analyzing recent customers to find common traits.
• Focus on one buyer persona at a time to avoid overwhelm.
• Target prospects who are most likely to buy, not just those who generate the most revenue.