When struggling with content, seeking resources and support can make a difference.

"If you're still struggling, if you don't have much to say to your email list or you struggle with just getting started, I'd love for you to join an email marketing membership."

Takeaway:

• Liz Wilcox offers solutions for those struggling with content creation.
• Joining memberships or communities can provide guidance and resources.
• Getting support can help overcome content creation hurdles.

Keeping track of promotions ensures you don’t miss important opportunities.

"Anything I see in the calendar that I want to promote, I need to promote, or I need to write down in the Google Docs so I don't forget."

Takeaway:

• Liz Wilcox writes down all promotions to ensure she doesn't miss them.
• Documenting promotions helps in organizing and scheduling content.
• Thorough planning prevents missed opportunities and maintains consistency.

Engaging with your community can inspire content topics and address audience needs.

"I was just in our email sound booth Facebook group and someone was asking all about how to batch their newsletters."

Takeaway:

• Liz Wilcox draws content ideas from community interactions.
• Addressing audience questions adds value and relevance.
• Engaging with your community fosters relationships and enhances content strategy.

Clear messaging in emails ensures your audience understands your content.

"It's better to be clear than clever always, right? Copywriting side note."

Takeaway:

• Liz Wilcox emphasizes the importance of clarity over cleverness.
• Clear communication helps recipients grasp the message quickly.
• Prioritizing clarity improves engagement and effectiveness of emails.

Dedicating focused time like during a retreat can boost your content creation efforts.

"Over the weekend, I actually flew to Michigan from Florida to do a writing retreat and I was going to write some fiction, like some creative fiction, just to kind of get my juices flowing. But what I actually ended up doing is working."

Takeaway:

• Liz Wilcox uses retreats for focused work on content.
• Changing environments can stimulate creativity and productivity.
• Allocating dedicated time can help in batching content efficiently.

Sometimes traditional methods like pen and paper can aid in content organization.

"You can do this on pen and paper. I do this on pen and paper as well sometimes. It's just a great way to figure out, OK, this month, I'm looking at promoting these things."

Takeaway:

• Liz Wilcox sometimes prefers pen and paper for planning.
• Traditional methods can complement digital tools in organizing content.
• Writing things down physically can enhance clarity and focus.

Leveraging AI tools like ChatGPT can enhance efficiency in content creation.

"I saw someone, I think it was Sadie Smiley in our Facebook group. She said she, to batch her content, she just uses Liz's templates and ChatGPT. That's another great way you can use, or you can batch content."

Takeaway:

• Liz mentions that using templates and ChatGPT can streamline content batching.
• AI tools can assist in generating email content faster.
• Combining templates with AI provides a solid foundation for email campaigns.

Preparing content in advance allows you to take time off without interrupting your email marketing campaigns.

"So what I actually ended up doing is working. Uh, so, and what I was working on and what I put in the Facebook group was, I'm going to batch a bunch of content for summer because I want to take some time off in the summer, right?"

Takeaway:

• Liz Wilcox emphasizes batching content to enjoy personal time without compromising marketing efforts.
• Planning ahead ensures consistent communication with subscribers.
• Batching helps maintain engagement even when you're not actively working.

Organizing your email content can streamline your workflow and enhance productivity.

"So the drive is called 2025 emails. And so we have a Google Doc for every month. And when you click on the month, what I do, what I start out with is I just write down the words newsletter and the words affiliate emails because I have a newsletter and then sometimes I send emails to my affiliates."

Takeaway:

• Liz Wilcox creates separate Google Docs for each month to plan content.
• She distinguishes between newsletters and affiliate emails for clarity.
• Using a structured folder system aids in content batching and organization.

Batching newsletters saves time and keeps your email marketing consistent.

"As I'm looking through the calendar, I can see, oh, Tuesday the 13th, I'm supposed to promote Lakesha's bundle. So I'll come over here and I'll write that down in the newsletter section. Remember, on my blank Google doc, I wrote newsletter. So I'll say, you know, and you can hear me typing, Tuesday the 13th, I need to be promoting Lakesha."

Takeaway:

• Liz Wilcox uses Google Drive to organize newsletters by month and plan content.
• She emphasizes mapping out promotional activities according to calendar events.
• Batching content helps in preparing newsletters ahead of time.