Quick promotions can drive sales without extensive effort.

'Now, a C launch is something like a flash sale, right? So this is usually I do some kind of flash sale in September where it's like, hey, it's September, just 20% off all my products. I don't do any pre-planning, any prep.'

Takeaway:

• Use flash sales to boost revenue with minimal preparation.
• Create urgency and excitement with time-limited offers.
• Incorporate C launches sparingly to avoid diminishing their impact.

Partnering with others can amplify your reach during launches.

'For example, this week, at the time of this recording, I'm doing a JV webinar, joint venture webinar with a lady named Nina. She does SEO, and this is an affiliate thing, right? So she's going to come in, do a masterclass... So we're doing a B launch.'

Takeaway:

• Collaborate with industry partners to expand your audience.
• Use joint ventures as a moderate effort launch to keep engagement high.
• Benefit from shared expertise and cross-promotion.

Integrating events into your launch calendar can boost engagement.

'This year I'm adding 2 more, and those are summits. I'm launching summits, so it's not like I'm launching a product. I'm selling something each time, but that's an event more than a launch.'

Takeaway:

• Include events like webinars or summits to diversify your offerings.
• Events can serve as both engagement tools and sales opportunities.
• Adjust your calendar to accommodate different types of promotional activities.

Beginning with the right number of launches can set you up for success.

'I recommend to start at least twice a year, launch twice a year, right? That big A launch.'

Takeaway:

• Plan for at least two major launches annually to establish your sales rhythm.
• Use initial launches to learn and refine your strategies.
• Build up your launch frequency as your audience and confidence grow.

Using varied launch types can keep your marketing fresh and effective.

'When you think about it that way, you got A, B and C launches. Wow, that means you can launch a freaking lot.'

Takeaway:

• Implement different launch scales to suit your marketing objectives.
• Keep your audience engaged with varied promotional approaches.
• Optimize resources by matching launch type to campaign goals.

Understanding customer readiness is key to effective sales.

'People don't buy when you sell to them, they buy when they're ready. So always be growing the email list, so you always have people at different ready stages.'

Takeaway:

• Continuously attract new subscribers to have a diverse audience.
• Nurture your list so that customers are primed to purchase when ready.
• Segment your audience based on readiness to tailor your messaging.

A consistent sales approach keeps your audience engaged and ready to buy.

'How much is too much launching? Baby, I say it with love. Always be launching, always be selling. Always be shipping.'

Takeaway:

• Maintain regular sales efforts to capture customers when they're ready.
• Consistent selling reinforces your brand and offerings.
• Balance your launches with audience interest to maximize engagement.

Balancing the number of launches with list growth is essential.

'There's only so much time in the freaking calendar. There's only so many new people, right? I do those 3 annual pass launches, that's 1 every 4 months, because it takes me about, you know, I've got 3 months to build the list from the last time, 1 month to build up the excitement to those, to that list, and then a week to launch, right? So I can't be doing that every single month.'

Takeaway:

• Schedule major launches spaced out to allow time for list growth and preparation.
• Avoid over-saturating your audience with too frequent major launches.
• Plan your marketing calendar to balance launching and list-building activities.

Growing your email list is crucial for successful product launches.

'You have to launch. You want to sell your products. And you can't do that if you're not growing your email list. So first and foremost, the answer really depends on whether or not you are growing that list.'

Takeaway:

• Continually expand your email list to reach new potential customers.
• Successful launches depend on having a fresh audience to engage with.
• Focus on list-building strategies alongside your marketing campaigns.

Understanding different types of launches can optimize your email marketing efforts.

'So she talks about ABC launches, right? And right off the bat, you probably can picture what an A, B, or C type launch is. So the A launch is probably what this person, when they asked me how much is too much launching, probably what they thought of. We are doing all the things, we're sending all the emails, maybe we're running ads, we're posting on social media. We're go go going, right?'

Takeaway:

• Incorporate A, B, and C launches to diversify your marketing campaigns.
• Use A launches for maximum effort and reach, B launches for moderate promotion, and C launches for quick, targeted sales.
• Tailor your launch strategy based on your audience growth and resources.