Understanding and applying your personal rhythms can transform the way you approach your marketing campaigns. By integrating personal insights into your business, you can create more effective strategies.

"And I dove headfirst into understanding my cycle. It wasn't until a couple of years after that I realized that it was something that I could and should apply to how I run my business."

Takeaway:

• Investigate how your personal rhythms impact your work and marketing effectiveness.
• Integrate personal insights into your marketing strategies for improved performance.
• Personal growth can directly enhance business success when applied thoughtfully.

Forcing yourself into strict marketing schedules can lead to burnout and less effective campaigns. Flexibility allows for more authentic and impactful engagement.

"There was a time in my business where I used to force myself into very rigid marketing schedules. Like posting on Instagram daily or showing up even when I had nothing to say, or launching timelines that really didn't honor my energy."

Takeaway:

• Strict schedules may not align with your energy levels, leading to less effective marketing.
• Give yourself permission to deviate from rigid plans when necessary to maintain authenticity.
• Flexibility in scheduling can improve the quality of your engagement and content.

Even during times of low energy, you can maintain effective marketing by focusing on activities that require less creation and more connection. Leveraging these periods wisely can keep your campaigns consistent and engaging.

"And when my energy is lower, this is when I'm leaning into connection. I'm leaning into depth, focusing on like email storytelling or conversations that I can have and repurposing content, right? Giving myself a permission slip to repurpose the stuff that already worked really well."

Takeaway:

• Utilize low-energy periods to deepen connections through email storytelling and personal conversations.
• Repurpose successful content to maintain consistency without overextending yourself.
• Recognize that marketing doesn't always require high energy; meaningful engagement can occur at any energy level.

Your energy and authenticity in marketing can significantly influence the success of your campaigns. By showing up authentically, you attract the right audience and achieve better results with less effort.

"I've always been a firm believer that if we show up in a way that's authentic and true to us, then we're exuding the energy that attracts the right kind of people in, right? We've all been there where we're doing stuff or we're showing up, and it feels very forced."

Takeaway:

• Authenticity in marketing efforts attracts the right audience and leads to better engagement.
• Focusing on how you present yourself, not just what you do, can yield bigger results with less effort.
• Avoid forcing marketing activities that don't feel genuine; instead, align actions with your authentic self.

Aligning your marketing efforts with your natural energy cycles can significantly enhance campaign performance. Understanding and honoring these cycles allows for more authentic and effective engagement with your audience.

"So now I use my cycle as a guide. And this is especially helpful as a nomadic homeschooling, world schooling mom of three, right? Because my energy is more important than ever before. I definitely don't feel like I can show up during times when my hormones are playing a role in my exhaustion."

Takeaway:

• By aligning marketing activities with personal energy cycles, you can enhance authenticity and effectiveness.
• Utilize high-energy periods for content creation and bold outreach, and low-energy periods for connection and repurposing content.
• Honoring your natural rhythms can make marketing feel more effortless and lead to better engagement with your audience.