Opening: Selecting the email styles that fit your business is crucial for resonating with your audience. Quote:

As with anything, the goal of this episode is not to have you take on all five different styles of emails. It's for you to choose what is the best fit for you, your business, what you like to write about, what your products are, etc.

Takeaway: • Evaluate which email styles align with your brand and audience. • Implement the email types that suit your products and messaging. • Focus on quality over quantity when adding new email styles to your campaigns.

Opening: Adapting your email strategies is essential as audience preferences and trends change. Quote:

Again, people catch on to trends, people start to see the same, same thing and want something different. So, this is where we, you know, want to change things. And you might even find a surprise in this episode where I do take a full 180 degree turn on what I have shared previously as best practice. I am always willing to admit when things change.

Takeaway: • Stay flexible and ready to adjust your email strategies. • Monitor industry trends to keep your campaigns fresh. • Be open to re-evaluating past best practices in light of new insights.

Opening: Understanding that great content is only part of effective email marketing emphasizes the need for a holistic strategy. Quote:

But of course, there's the caveat. You know, our content is only, you know, that 20% of what makes email marketing really work. The other 80% happens below the surface. So things like your segmentation, like I was hinting at with that digest conditional content, with your deliverability, with the design of the emails, and with the strategy.

Takeaway: • Focus on segmentation, deliverability, and design alongside content. • Recognize that a successful email strategy involves multiple components. • Invest in understanding and optimizing the technical aspects of email marketing.

Opening: Personalizing emails using conditional content can increase relevance and engagement. Quote:

Now, for bonus points, for those of you who, like me, love a bit of conditional content, love a bit of segmenting, you can make this digest email personal, so that's where we can really use the modern tech and capabilities to really make this thing, so for example, if you have distinct categories of customers or clients in your audience, you could show different versions of different products of different blocks to them.

Takeaway: • Utilize segmentation to tailor email content to different audience groups. • Employ conditional content to show relevant information to each segment. • Enhance the personalization of digest emails for better engagement.

Opening: Featuring user-generated content in emails can provide authentic social proof and inspire readers. Quote:

And the final type of content style that you might want to try for your campaigns is user-generated content features. So this is going beyond just like a customer review or sharing a social media post. This is where you do a deep dive into one customer or client and share their story.

Takeaway: • Deep dive into customer stories to create compelling case studies. • Use specific details and quotes to make the stories relatable. • Highlight how your products or services contributed to their success.

Opening: Providing quick-win educational content keeps your emails valuable without overwhelming readers. Quote:

OK. The next one, number 4 is still using that great educational how to quick wins style content. The difference here is that we don't expect it to be really, really long. So I'm not talking, you know, 10 steps or how to guide, but here's a quick solution to this problem.

Takeaway: • Offer concise solutions to common problems in your emails. • Keep educational content short and focused on one main call to action. • Subtly reference products or resources that tie into the quick-win content.

Opening: Incorporating digest emails can cater to subscribers who prefer a summary of updates. Quote:

The third style is the one that will surprise you, and that is a digest format. In other words, yes, a newsletter. Now, you have heard me harp on many a time back in the day about how we don't want to send newsletters anymore and how we want to have emails that have one focused call to action. Now, I am not saying you need to replace all of your one focus call to action emails with some sort of digest or newsletter. But there is a place for this type of email, because there are some people who just want a wrap up of what is going on.

Takeaway: • Consider reintroducing digest emails to provide a summary for interested subscribers. • Use short, scannable content blocks with varied calls to action. • Tailor content using segmentation to personalize the digest for different audience segments.

Opening: Leveraging seasonal emotional content can make your emails more relevant and resonant with subscribers. Quote:

But the shift is kind of more towards the emotion behind those occasions. So it's not just, hey, it's Christmas, here's some present ideas. It's more about combining that personal letter style a little bit to this emotional content.

Takeaway: • Focus on the emotional aspects of seasonal events in your emails. • Combine personal storytelling with timely occasions to connect with readers. • Offer content that goes beyond the typical messages to stand out.

Opening: Personal letter style emails can enhance engagement by creating a more intimate connection with subscribers. Quote:

These emails are very first person narrative, so they're from your perspective, and they have a more vulnerable tone of voice. They're all about sharing anecdotes, behind the scenes stories, or some insights and some thoughts. So they're kind of like open letters, confessionals, little manifestos. They're very conversational.

Takeaway: • Use first-person narratives to make your emails more relatable. • Share personal anecdotes to build trust and rapport with your audience. • Incorporate stories that connect to challenges your audience can relate to.

Opening: Understanding which types of emails are currently getting opened, clicked, and generating sales is crucial for improving campaign performance. Quote:

Specifically, the types of emails that are getting opened, clicked, and generating sales right now in 2025. Because things have definitely shifted over the past few years as I have been in business, and what people want and what people are doing with their emails is far different. Personally, I have noticed a big shift in the types of emails that have been getting engagement for me.

Takeaway: • Stay updated on shifting email trends to ensure your campaigns remain effective. • Analyze your own engagement metrics to identify which email types perform best. • Adapt your email strategies to align with current audience preferences.