Ensuring that collaborations yield SEO benefits maximizes the value of our efforts.

'Absolutely go and email that person because it's so easy and most people are more than happy to go in and edit what they've already published just to add your links.'

Takeaway:

• After collaborations, confirm that your website is linked for SEO benefits.
• Reach out to collaborators to request backlinks if they are missing.
• Quality backlinks enhance your site's trustworthiness and SEO performance.

Early implementation of SEO strategies can lead to compounding benefits for our email marketing.

'The earlier you start, the better. So don't make it hard on yourself. Just one a month is the goal, and you'll actually see pretty incredible results from that.'

Takeaway:

• Begin SEO efforts now, even with minimal time investment.
• Start by building one quality backlink per month to see gradual improvements.
• Early SEO work can lead to significant long-term growth in organic traffic.

Understanding the long-term benefits of SEO can influence our marketing investment decisions.

'SEO is a lot more like a long-term investment. So it's kind of like putting in that time a little bit here, a little bit there. And as you go, it'll stack and snowball.'

Takeaway:

• Recognize that SEO provides sustainable, long-term traffic growth compared to paid ads.
• Investing time in SEO now can yield increasing returns over time.
• Organic traffic from SEO is often more engaged and converts better.

Maximizing existing content can save time and enhance our online visibility.

'You can repurpose any content, even if it's like a reel you posted on social media, you can embed that in a blog post and write a little blurb about it.'

Takeaway:

• Turn social media posts, videos, or podcasts into blog content for your website.
• Repurposing content keeps your site updated without extra content creation effort.
• Fresh content helps improve SEO, driving more organic traffic to your email sign-ups.

Tracking our website's performance helps us make informed decisions to improve our email marketing strategies.

'It's totally worth it because you get to see all those insights as to what are people searching for when they find you, what search results are you already showing up in that you can maybe lean a little harder into to get higher up in those searches.'

Takeaway:

• Set up Google Analytics and Google Search Console to monitor your traffic sources.
• Analyze search queries that lead users to your site to refine your content strategy.
• Using these tools can help you align your SEO efforts with your email marketing goals.

Competing in saturated markets requires smarter strategies to stand out in search results.

'There might be something more specific like women's online business coach in the United States... Finding things like that that people are actually searching for, you have a lot easier time.'

Takeaway:

• Target longer, more specific keywords to improve your chances of ranking.
• Long-tail keywords often have less competition and attract more qualified traffic.
• Tailor your content to these specific searches to reach your ideal audience.

Time constraints shouldn't hinder us from publishing regular content that can improve our SEO.

'With AI you can really post something in 5 minutes, a blog post or a new web page.'

Takeaway:

• Leverage AI tools to generate content quickly when time is limited.
• Always review and personalize AI-generated content to maintain authenticity.
• Consistent content helps signal relevance to Google, boosting SEO.

Building trust with search engines is crucial for improving website visibility and attracting potential subscribers.

'The more trustworthy, authoritative websites that you have on the internet linking back to yours, the more that Google actually passes trust from that website to your website.'

Takeaway:

• Acquiring backlinks from reputable sites enhances your site's credibility in Google's eyes.
• Collaborate with others to obtain backlinks through guest posts, podcast appearances, or PR features.
• Focus on quality over quantity; backlinks from authoritative sites are more valuable.

Regularly updating content can significantly boost our website's visibility and engagement, helping grow our email lists.

'Google actually wants to promote websites that have fresh content, and that's because they see it as relevant, engaging, they see you as up to date, and they see you as an authority and a leader in your industry when you're posting things regularly.'

Takeaway:

• Consistently publishing new content signals to Google that your site is active and authoritative.
• Fresh content can improve your search rankings, driving more organic traffic.
• Repurpose existing content like social media posts or podcast episodes into blog posts to keep content flowing.

As email marketers, optimizing our websites for search engines can boost organic traffic and grow our email lists, but SEO can seem overwhelming.

'I actually say skip the keyword research... Just start putting things on your website that you know people are searching for and that's how you can get started.'

Takeaway:

• Instead of getting bogged down with complex keyword research, focus on the actual terms people search.
• Start by typing your products and services into Google to see what comes up.
• Adding relevant content to your website based on these searches can improve your SEO without excessive time investment.