Monitoring your email open rates and click rates helps you understand what's working and optimize future campaigns.

"And if you're watching on YouTube, you can see, you know, 59.5% open rate, 67.8%, 62.8%, 57.5%. That's really like the, well, the lowest I think is the email that I sent April 30th."

Takeaway:

• Regularly reviewing metrics reveals the effectiveness of your emails.
• High open and click rates indicate successful strategies.
• Understanding performance helps refine future campaigns.

Integrating customer research into your promotional emails can provide insights while driving sales.

"Again, this is good customer research and this email works really well because it creates intrigue."

Takeaway:

• Combining questions with promotions engages subscribers.
• Gathering data from subscribers helps tailor future content.
• Emails serving dual purposes can enhance effectiveness.

Writing effective emails doesn't have to be time-consuming. Sometimes the simplest emails can be the most impactful.

"And y'all, this email literally took me less than 5 minutes to write. It was like, oh, what am I going to write today? Oh, yeah, this is a great segue into both Cherie and Zach's thing, which I need to promote today."

Takeaway:

• Efficiently written emails can still be highly effective.
• Leveraging timely opportunities can enhance email relevance.
• Don't overcomplicate; simplicity can lead to success.

Incorporating affiliate links into your emails can generate significant revenue while providing value to your subscribers.

"That one email made me over $2000. Incredible. So this email, 67.8% open rate, 7.4% click rate, it was sent out to just my best customers."

Takeaway:

• Targeted affiliate promotions to engaged subscribers can yield high returns.
• Sharing personal results can inspire subscribers and encourage action.
• Focusing on your best customers maximizes conversion rates.

Increasing the frequency of your emails can lead to higher engagement and sales, even when you have nothing to sell.

"Normally when I don't really have anything to sell, I'm only sending like a weekly newsletter, but I've decided I need to really send more. So we're starting off with a bang here."

Takeaway:

• Increasing email frequency can keep your audience engaged.
• Regular communication builds stronger relationships with subscribers.
• Don't hesitate to send more emails even without immediate offers.

Segmenting your subscribers based on their responses allows for targeted communication and better conversion rates.

"I was able to direct them, Oh, you have 0. Don't worry, we've got a list building challenge... And then if they had thousands, I can say, OK, are you converting them though? Oh, you're not. Maybe you need to get in my membership..."

Takeaway:

• Segmenting based on subscriber responses enables personalized offers.
• Tailoring solutions to subscriber needs increases conversion potential.
• Understanding subscriber challenges helps in providing relevant content.

Adding a PS section in your emails can effectively promote affiliate products without being intrusive.

"Now, with this email, I also did, you know, PS don't like your number. Here are two ways you can grow it fast. And then I said, number 1, host your own event and I put an affiliate link... And then #2, I put a link to Zak Buckler's Facebook ads for lead generation."

Takeaway:

• Use the PS section to subtly promote affiliate products.
• Providing valuable resources in PS adds value to readers.
• Combining promotions with helpful advice enhances effectiveness.

Inviting subscribers to reply to your emails fosters personal connections and helps you understand their needs better.

"Me, Patricia, and Amy answered all these emails. I think I probably answered the most because I really wanted to reconnect with my subscribers here."

Takeaway:

• Responding personally to subscribers strengthens relationships.
• Engagement through replies provides valuable customer insights.
• Investing time in replies can lead to higher trust and future sales.

Crafting intriguing subject lines can significantly increase your email open rates. An attention-grabbing subject line entices subscribers to open your emails, leading to better engagement.

"'Stupid' was the name of the subject line. Obviously, even though I sent an email the day before, this had a higher open rate because that subject line is just good, baby, 60.8% open rate."

Takeaway:

• Simple and unexpected subject lines can capture attention.
• Testing different subject lines helps improve open rates.
• Even sending emails on consecutive days can yield high open rates with the right subject line.

Engaging your email subscribers doesn't have to be complicated. A simple, short email can prompt high response rates and valuable interactions.

"Look at your email list, first name, how many new people in the last 30 days? Mine is 526. Hit reply, let me know. Seriously, I want to know, big or small, then I sign off."

Takeaway:

• Encouraging subscribers to reply can significantly boost engagement.
• Personalizing emails with simple questions fosters connection.
• Short emails with direct calls to action can be highly effective.