Leveraging sustainability themes can resonate with eco-conscious customers and align with holiday messaging.

"Now we're talking not about the color, but we're talking about the message of some kind of sustainability either it's packaging. It's a, I don't know, like no return policy, stuff like that. More people I'm talking to they don't realize that returning products affects environment because like, oh it's a big issue."

Takeaway:

• Highlight your brand's eco-friendly practices in your campaigns.
• Educate customers on the environmental impact of returns and packaging.
• Align sustainability messaging with holiday themes to engage conscious consumers.